With its unique Product, CVP & Message Effectiveness Optimisation™ technology, WOPS® model & formula it tracks & optimises the effectiveness of your current or innovation umbrella, product, service and organisations CVPs on your target audience – to scientifically build more effective products, identify more effective innovations & more effective product story-telling.
Uses its unique 6-KPI Creative Effectiveness Tracking & Optimisation model to track and measure which creative executions work, which ones don’t, on which audience, and explains why – and from there advises on the effectiveness-boosting corrective creative actions to take.
Despite the billions of dollars invested in them, 95% of FinTech companies are struggling to go mainstream, mainly because of weak product, CVP & message effectiveness: these FinTechs are therefore struggling to accelerate their growth to meet their business objectives and shareholder value targets... Read More
Fournaise has been named as one of the Top 50 Innovative Companies to Watch 2019, by The Silicon Review. US-based “The Silicon Review” (www.thesiliconreview.com/) is one of the most trusted online and print community for business professionals. With a subscription of over 95,000 thought-provoking CEOs, CIOs, CTOs, CMOs, CFOs, VPs, Entrepreneurs... Read More
Fournaise has been named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019, by APAC Insider Magazine. APAC Insider (https://www.apac-insider.com) is one of the leading business publications in the Asia Pacific region, exploring everything from business strategy and analysis to emerging trends and growth opportunities… Read More
Jerome Fontaine, CEO & Marketing Performance Chief of Fournaise – The Marketing Effectiveness Tracker & Booster®, has been named the UK’s 2018 CEO of the Year in the Marketing Sector by CEO Monthly Magazine.
UK-based CEO Monthly Magazine (www.ceo-review.com) is one of the leading CEO-focused publications – dedicated to showcasing... Read More
Some of our Clients
Our Marketing Effectiveness Tracking & Boosting (METB) Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and organisations such as: