AudienceTester®
The Strategy Effectiveness
SUPER-CALCULATOR™
Track & Identify which strategy will work, on which audience, which segments, where, when and why. Identify the right pains and the right Customer Value Propositions (CVPs). Continue reading
CampaignTester®
The Creative Effectiveness
SUPER-CALCULATOR™
9-KPI Creative Performance Tracking to precisely measure which ads will work, on which audience, where, when, why, and what creative corrective actions to take. Continue reading
Fournaise CustomerGenerator™
The Prospect Acquisition &
Tracking TURBO-BOOSTER™
Track which ads deliver prospects, which ones don’t, in which media, where and when. Capture prospects at the same time, and feed them to your CRM or Sales Force automatically. Continue reading
JAN 2014 - Over 70% of Marketers (still) got it wrong in 2013 and failed to deliver the (real and P&L-quantifiable) business results their Management expected them to deliver, i.e. more sales, more market share, more sales-ready prospects and/or more conversions. That’s one of the findings identified by Fournaise – one of the world’s leading All-Media Marketing Performance Measurement & Management (MPM) companies...
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SEP 2013 - The Fournaise Marketing Performance Institute® (FMPI) – The Authority in ROI Marketing Education® and the Top Dog School for ROI Marketing™, today announced the release of the latest curriculum for its Exclusive Certified ROI Marketer® Program. The Program is now available via the eLearning Online Self-Study Model through FMPI’s proprietary ROI Marketer® Certification Centre. FMPI is the Education Division of...
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JUL 2013 – 78% of CEOs around the world believe Ad & Media Agencies are not performance-driven enough & do not focus enough on generating the (real) business results they expect their Marketing departments to deliver. That’s one of the findings tracked by Fournaise – one of the world’s leading All-Media Marketing Performance Measurement & Management (MPM) companies – through its 2013 Global Marketing Effectiveness...
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JUL 2013 – A Chief Executive interview of Fournaise's Global CEO & Chief Tracker, Jerome Fontaine, by Kimberly A. Whitler from Indiana University’s Kelley Business School in the US. Kimberly is a Forbes contributor, has written for CMO.com, Ad Age, The CMO Council, Chief Marketer and HBR.org. Chief Executive is one of the largest publications for CEOs, Presidents, Chairmen & Top Management Executives in the US.
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