Fournaise – The Marketing Effectiveness Tracker & Booster®
Fournaise – The Marketing Effectiveness Tracker & Booster®
Fournaise – The Marketing Effectiveness Tracker & Booster®
Fournaise – The Marketing Effectiveness Tracker & Booster®
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Awards
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Awards
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AwardsFournaise’s Jerome Fontaine Named UK’s
2018 CEO of the Year in the Marketing Sector
– by CEO Monthly Learn More -
We are Rated the Best in Product, CVP
& Message Effectiveness OptimisationTMFournaise CVPOptimiser® is Engineered to Build
More Effective Products, More Effective Innovations
& More Effective Product Story-Telling Learn More -
We are Rated the Best in Audience Pains,
Needs, Wants & Expectations TrackingFournaise PainsTrackerTM Scientifically Tracks,
Ranks & Prioritises the Pains & Wants of Audiences,
for Sharper Audience Understanding Learn More -
We are Rated the Best in Creative Effectiveness
Tracking & Optimisation for All MediaFournaise CreativeTesterTM Scientifically
Tracks Creative Effectiveness & Identifies
the Corrective Creative Actions to Take Learn More
Over the last 15 Years We Tracked & Boosted:
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2.5+ million Marketing
Strategies, Campaigns & Ads - Covering Product, Pricing, Channel,
Communication & Brand - Across 20+ Countries,
13 Industries & 18 Languages - B2C & B2B
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2.5+ millionMarketing Strategies,Campaigns & Ads
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Covering Product,Pricing, Channel,Communication & Brand
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Across 20+ Countries,13 Industries& 18 Languages
- B2C & B2B
We are Rated the Best in Product, CVP & Message Effectiveness Optimisation™
Fournaise CVPOptimiser®
Build More Effective Products & More Effective Product Stories
With its unique Product, CVP & Message Effectiveness Optimisation™ technology, WOPS® model & formula it tracks & optimises the effectiveness of your current or innovation umbrella, product, service and organisations CVPs on your target audience – to scientifically build more effective products, identify more effective innovations & more effective product story-telling.
We are Rated the Best in Creative Effectiveness Tracking & Optimisation
Fournaise CreativeTester™
The Creative Effectiveness
SUPER-CALCULATOR™
Uses its unique 6-KPI Creative Effectiveness Tracking & Optimisation model to track and measure which creative executions work, which ones don’t, on which audience, and explains why – and from there advises on the effectiveness-boosting corrective creative actions to take.
100% Science & 100% Data-driven
We are Rated the Best in Customer Demand and Growth Generation
Fournaise DemandGenerator™
The Best 360-degree Demand & Growth Generation Program
5 Applications in 1 Demand Generation Program:
- Analyses your market, category and industry, tracks & quantifies business opportunities
- Tracks your audience’s pains, needs & wants
- Tracks product categories your audience buys
- Tracks your products’ AIT Performance
- Optimises product stories for top products
100% Science & 100% Data-driven
Marketing Effectiveness News & Releases
Fournaise Named a Top 50 Innovative Companies to Watch 2019 – by US-based “The Silicon Review”
Fournaise has been named as one of the Top 50 Innovative Companies to Watch 2019, by The Silicon Review. US-based “The Silicon Review” (www.thesiliconreview.com/) is one of the most trusted online and print community for business professionals. With a subscription of over 95,000 thought-provoking CEOs, CIOs, CTOs, CMOs, CFOs, VPs, Entrepreneurs...
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Fournaise Named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019
Fournaise has been named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019, by APAC Insider Magazine. APAC Insider (https://www.apac-insider.com) is one of the leading business publications in the Asia Pacific region, exploring everything from business strategy and analysis to emerging trends and growth opportunities…
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Jerome Fontaine Named UK’s 2018 CEO of the Year in Marketing Sector by CEO Monthly Magazine
Jerome Fontaine, CEO & Marketing Performance Chief of Fournaise – The Marketing Effectiveness Tracker & Booster®, has been named the UK’s 2018 CEO of the Year in the Marketing Sector by CEO Monthly Magazine.
UK-based CEO Monthly Magazine (www.ceo-review.com) is one of the leading CEO-focused publications – dedicated to showcasing...
Read More
The Trouble with CMOs
An excellent Harvard Business Review (HBR) analysis on why CMOs never last. By Kimberly A. Whitler, assistant professor of marketing at the University of Virginia’s Darden School of Business, and a Forbes contributor who has written for Ad Age and The CMO Council, and who is a 3-time CMO herself – in collaboration with Neil Morgan, the PetSmart Distinguished Chair in Marketing at Indiana University.
Read More
Some of our Clients
Our Marketing Effectiveness Tracking & Boosting (METB) Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and organisations such as:
