Over the last 16 Years We Tracked & Boosted:

  • 2.5+ million Marketing
    Strategies, Campaigns & Ads
  • Covering Product, Pricing, Channel,
    Communication & Brand
  • Across 20+ Countries,
    13 Industries & 20 Languages
  • B2C & B2B
  • 2.5+ million
    Marketing Strategies,
    Campaigns & Ads
  • Covering Product,
    Pricing, Channel,
    Communication & Brand
  • Across 20+ Countries,
    13 Industries
    & 20 Languages
  • B2C & B2B

70% of CVPs, Product Stories & Messages Are Not Effective and Under-Perform

70% of CVPs, Product Stories & Messages Are Not Effective and Under-Perform

Fournaise CVPOptimiser®
Build More Effective CVPs, Product Stories & Messages

Uses its unique CVP & Message Effectiveness Optimisation (CMEO) technology and model to track and optimise the effectiveness of your current brand, product, service and organisation Customer Value Propositions (CVPs) on any target audience profile, anywhere in the world – to scientifically build more effective CVPs, product stories, positionings and messages.

100% Science & 100% Data-driven

80% of Ads & Creative Work Deployed in the Media Under-Perform

80% of Ads & Creative Work  Deployed in the Media Under-Perform

Fournaise CreativeTester™
Track Creative Effectiveness &
Take Corrective Actions

Uses its unique 6-KPI Creative Effectiveness Tracking & Optimisation model to track and measure which creative executions work, which ones don’t, on which audience, and explains why – and from there advises on the effectiveness-boosting corrective creative actions to take.

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100% Science & 100% Data-driven

90% of Product Innovations Fail As They're Not Effective Enough on the Audience

90% of Product Innovations Fail  As They

Fournaise InnovationOptimiser™
Build More Effective Innovations
and Innovation Maps

Uses its unique Innovation Effectiveness Optimisation® technology and model to track, measure & optimise the effectiveness of any type of product, service, design, communication, packaging, UX & CX innovations on any target audience – to scientifically build more effective innovations and winning innovation maps.

 

100% Science & 100% Data-driven

Marketing Effectiveness News & Releases

95% of FinTech Companies Struggle to Go Mainstream Because of Weak Product, CVP & Message Effectiveness

95% of FinTech Companies Struggle to Go Mainstream Because of Weak Product, CVP & Message Effectiveness

Despite the billions of dollars invested in them, 95% of FinTech companies are struggling to go mainstream, mainly because of weak product, CVP & message effectiveness: these FinTechs are therefore struggling to accelerate their growth to meet their business objectives and shareholder value targets...
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Fournaise Named a Top 50 Innovative Companies to Watch 2019 – by US-based “The Silicon Review”

Fournaise Named a Top 50 Innovative Companies to Watch 2019 – by US-based “The Silicon Review”

Fournaise has been named as one of the Top 50 Innovative Companies to Watch 2019, by The Silicon Review. US-based “The Silicon Review” (www.thesiliconreview.com/) is one of the most trusted online and print community for business professionals. With a subscription of over 95,000 thought-provoking CEOs, CIOs, CTOs, CMOs, CFOs, VPs, Entrepreneurs...
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Fournaise Named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019

Fournaise Named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019

Fournaise has been named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019, by APAC Insider Magazine. APAC Insider (https://www.apac-insider.com) is one of the leading business publications in the Asia Pacific region, exploring everything from business strategy and analysis to emerging trends and growth opportunities…
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Jerome Fontaine Named UK’s 2018 CEO of the Year in Marketing Sector by CEO Monthly Magazine

Jerome Fontaine Named UK’s 2018 CEO of the Year in Marketing Sector by CEO Monthly Magazine

Jerome Fontaine, CEO & Marketing Performance Chief of Fournaise – The Marketing Effectiveness Tracker & Booster®, has been named the UK’s 2018 CEO of the Year in the Marketing Sector by CEO Monthly Magazine. UK-based CEO Monthly Magazine (www.ceo-review.com) is one of the leading CEO-focused publications – dedicated to showcasing...
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Some of our Clients

Our Marketing Effectiveness Tracking & Boosting (MarkEff) Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and organisations such as:

  • Fournaise group intel
  • Fournaise group nestel
  • Fournaise group vans
  • Fournaise group ETHBW6
  • Fournaise group hsbc