EDUCATION
CERTIFIED ROI MARKETER
Become a Certified ROI Marketer®
Join the Exclusive 360-Degree & All-Media
ROI Marketing Education Program

75% of Your Ad Campaigns Will Under-Perform.

We'll Tell You Which Ones. Where, When & Why.
And What You Should Do About It.

65% of Your Marketing Strategies Will Fail.

We'll Tell You Which Ones, Where, When & Why.
And How You Can Fix the Problem.

60% of Your Ads Will Not Generate Prospects.

We'll Tell You Which Ones, Where & When.
Across All Media. Real Time.

68% of Your Ads Will Have a Poor ROI.

We'll Tell You Which Ones, Where, When & Why.
Automatically. Across All Media.

Our Precision-Science Marketing Performance Boosting Engines
are the Performance Weapons of ROI Marketers®

CENTRAL HEADING
We Track, Analyse, Feed & Advise on the Effectiveness of 2.5+ million Marketing Strategies & Ads Each Year.
Across 20 Countries Worldwide, 13 Industries & 11 Languages.
Recent Marketing Performance Boosting Updates
  • 90% of Marketers Are Not Trained in Marketing Performance & Marketing ROI

    APR 2014 – 90% of Marketers are not trained in Marketing Performance & Marketing ROI, and 80% struggle with being able to properly demonstrate to their Top Management the business effectiveness of their Marketing spending, campaigns and activities. That’s one of the findings identified by Fournaise – one of the world’s leading All-Media Marketing Performance Measurement & Management (MPM) companies...
    click here to read this release in full

  • Over 70% of Marketers (Still) Got It Wrong in 2013

    JAN 2014 - Over 70% of Marketers (still) got it wrong in 2013 and failed to deliver the (real and P&L-quantifiable) business results their Management expected them to deliver, i.e. more sales, more market share, more sales-ready prospects and/or more conversions. That’s one of the findings identified by Fournaise – one of the world’s leading All-Media Marketing Performance Measurement & Management (MPM) companies...
    click here to read this release in full

  • FMPI Releases Latest Curriculum For Its Exclusive Certified ROI Marketer® Program

    SEP 2013 - The Fournaise Marketing Performance Institute® (FMPI) – The Authority in ROI Marketing Education® and the Top Dog School for ROI Marketing™, today announced the release of the latest curriculum for its Exclusive Certified ROI Marketer® Program. The Program is now available via the eLearning Online Self-Study Model through FMPI’s proprietary ROI Marketer® Certification Centre. FMPI is the Education Division of...
    click here to read this release in full

  • Are CMOs Unfit for the Job? How the CEO Can Make a Difference

    JUL 2013 – A Chief Executive interview of Fournaise's Global CEO & Chief Tracker, Jerome Fontaine, by Kimberly A. Whitler from Indiana University’s Kelley Business School in the US. Kimberly is a Forbes contributor, has written for CMO.com, Ad Age, The CMO Council, Chief Marketer and HBR.org. Chief Executive is one of the largest publications for CEOs, Presidents, Chairmen & Top Management Executives in the US.
    click here to read this release in full