65% of Your Marketing Strategies Will Fail
Because of Weak or Wrong CVPs
Fournaise AudienceTester® CVPs Will Tell
You the “Winning” CVP Architectures to
Focus On to Get Better Results Learn More
75% of Your Ads Will Creatively Under-Perform (Regardless of the Media)
Fournaise CampaignTester® Will Tell You
Which Ones, Where, on Whom & Why.
And What Corrective Actions to Take. Learn More
85% of Marketers Can’t Track Ad Performance
Across All Traditional & Digital Media, Real Time.
Fournaise CustomerGenerator® Can
(It Will Even Capture Prospects
& Auto-Feed Them to Sales Forces) Learn More
82% of FMCG Marketers Can’t Track in-Store Sales Results,
Real Time (& Can’t React Fast Enough).
Fournaise ShopperConvertor® Rewards Buyers On the Spot, in Stores & Tells Marketers
Who Buys What & When, Real Time. Learn More
We Track, Analyse, Feed & Advise on the Effectiveness of 2.5+ million Marketing Strategies & Ads Each Year. Across 20 Countries Worldwide, 13 Industries & 11 Languages.
CVP & Message Effectiveness Optimisation for Strategies & Campaigns
Next Gen CVP & Message Effectiveness Optimisation Science to track the effectiveness of Umbrella, Product & Service CVPs on your audience – to then build “Winning” CVP Architectures around which more effective Strategies & Campaigns can be created.
Next Gen 6-KPI Creative Effectiveness Tracking to Test-Score which Ads creatively work (or don’t), on which audience segments and why – enabling you to then take the relevant corrective creative actions to maximise your Ads’ effectiveness.
Next Gen 8-KPI “2D” Creative+Media Effectiveness Science to track Campaign Performance in All Media – analyse which 2D Creative+Media Combinations delivered and which ones did not. Run Predictive Optimisation Scenarios.
Marketers made 3 critical effectiveness mistakes in 2014, leading to 75% of Marketing Strategies & Ad Campaigns Under-Performing last year and failing to deliver the positive business results their Management expected them to deliver, i.e. more sales, more market share, more sales-ready prospects and/or more conversions. That’s one of the findings identified by The Fournaise Marketing Group – one of the world’s leading Marketing Performance Measurement... Read More
90% of Marketers are not trained in Marketing Performance & Marketing ROI, and 80% struggle with being able to properly demonstrate to their Top Management the business effectiveness of their Marketing spending, campaigns and activities. That’s one of the findings identified by Fournaise – one of the world’s leading All-Media Marketing Performance Measurement & Management (MPM) companies... Read More
Over 70% of Marketers (still) got it wrong in 2013 and failed to deliver the (real and P&L-quantifiable) business results their Management expected them to deliver, i.e. more sales, more market share, more sales-ready prospects and/or more conversions. That’s one of the findings identified by Fournaise – one of the world’s leading All-Media Marketing Performance Measurement & Management (MPM) companies... Read More
A Chief Executive interview of Fournaise's CEO & Marketing Performance Chief, Jerome Fontaine, by Kimberly A. Whitler from Indiana University’s Kelley Business School in the US. Kimberly is a Forbes contributor, has written for CMO.com, Ad Age, The CMO Council, Chief Marketer and HBR.org. Chief Executive is one of the largest publications for CEOs, Presidents, Chairmen & Top Management Executives in the US. Read More
Some of our Clients
Our Marketing Performance Tracking & Boosting Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and organisations such as:
The Fournaise Marketing Group – The Marketing Performance Booster®
