Over the last 14 Years We Tracked & Boosted the Effectiveness of 2.5+ million Marketing (Product, Pricing, Channel, Communication) Strategies, Campaigns & Ads across 20 Countries & 13 Industries

Product & Message Effectiveness Optimisation

Fournaise CVPOptimiser™
Build More Effective Products & More Effective Product Stories

Uses its unique WOPS™ Product & Message Effectiveness Optimisation model & formula to track & optimise the effectiveness of your current or innovation umbrella, product, service and organisation CVPs on your target audience – and scientifically builds Winning CVP Architectures™ & their related Optimised Product Stories™

100% Data & Scorecard-based

Creative Effectiveness Tracking & Optimisation

Fournaise CampaignTester®
The Creative Effectiveness
SUPER-CALCULATOR™

Uses its unique 6-KPI Creative Effectiveness Tracking & Optimisation model to track and measure which creative executions work, which ones don’t, on which audience, and explains why – and from there advises on the effectiveness-boosting corrective creative actions to take.

100% Data & Scorecard-based

Customer Demand and Growth Generation

Fournaise DemandGenerator™
The Best 360-degree Demand & Growth Generation Program*

5 Applications in 1 Demand Generation Program:

  • Analyses your market, category and industry, tracks & quantifies business opportunities
  • Tracks your audience’s pains, needs & wants
  • Tracks product categories your audience buys
  • Tracks your products’ AIT Performance
  • Optimises product stories for top products.
    • 100% Data & Scorecard-based

Latest News & Marketing Performance Updates

The Trouble with CMOs

An excellent Harvard Business Review (HBR) analysis on why CMOs never last. By Kimberly A. Whitler, assistant professor of marketing at the University of Virginia’s Darden School of Business, and a Forbes contributor who has written for Ad Age and The CMO Council, and who is a 3-time CMO herself – in collaboration with Neil Morgan, the PetSmart Distinguished Chair in Marketing at Indiana University.
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83% of Marketers Neglect their Customer Value Propositions

83% of Marketers pay little attention to the Customer Value Propositions (CVPs) in their strategies, campaigns and ads. They do not practise CVP & Message Effectiveness Optimisation (MEO), and then wonder why their strategies, campaigns and ads underperform business-wise when deployed. That’s one of the findings identified by The Fournaise Marketing Group...
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76% of Marketers Track Effectiveness Wrongly

In today’s age of business performance 76% of Marketers still use the wrong Key Performance Indicators (KPIs) to track and prove the effectiveness and ROI of their Marketing strategies and campaigns (and therefore prove their worth). That’s one of the findings identified by The Fournaise Marketing Group, one of the world’s leading Marketing Performance Measurement & Management (MPM) companies…
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Are CMOs Unfit for the Job? How the CEO Can Make a Difference

A Chief Executive interview of Fournaise's CEO & Marketing Performance Chief, Jerome Fontaine, by Kimberly A. Whitler from Indiana University’s Kelley Business School in the US. Kimberly is a Forbes contributor, has written for CMO.com, Ad Age, The CMO Council, Chief Marketer and HBR.org. Chief Executive is one of the largest publications for CEOs, Presidents, Chairmen & Top Management Executives in the US.
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Some of our Clients

Our Marketing Effectiveness Tracking & Boosting Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and organisations such as: