Over the last 14 Years We Tracked & Boosted the Effectiveness of 2.5+ million Marketing (Product, Pricing, Channel, Communication, Brand) Strategies, Campaigns & Ads across 20 Countries & 13 Industries

Product, CVP & Message Effectiveness Optimisation

Product, CVP & Message Effectiveness Optimisation

Fournaise CVPOptimiser®
Build More Effective Products & More Effective Product Stories

Uses its unique WOPS® Product & Message Effectiveness Optimisation model & formula to track & optimise the effectiveness of your current or innovation umbrella, product, service and organisation CVPs on your target audience – and scientifically builds a Winning CVP Architecture® & its related Optimised Product Story®

100% Data & Scorecard-based

Creative Effectiveness Tracking & Optimisation

Creative Effectiveness Tracking & Optimisation

Fournaise CreativeTester™
The Creative Effectiveness
SUPER-CALCULATOR™

Uses its unique 6-KPI Creative Effectiveness Tracking & Optimisation model to track and measure which creative executions work, which ones don’t, on which audience, and explains why – and from there advises on the effectiveness-boosting corrective creative actions to take.

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100% Data & Scorecard-based

Customer Demand and Growth Generation

Customer Demand and Growth Generation

Fournaise DemandGenerator™
The Best 360-degree Demand & Growth Generation Program*

5 Applications in 1 Demand Generation Program:

  • Analyses your market, category and industry, tracks & quantifies business opportunities
  • Tracks your audience’s pains, needs & wants
  • Tracks product categories your audience buys
  • Tracks your products’ AIT Performance
  • Optimises product stories for top products.
  • 100% Data & Scorecard-based

Marketing Effectiveness News & Releases

Jerome Fontaine Named UK’s 2018 CEO of the Year in Marketing Sector by CEO Monthly Magazine

Jerome Fontaine Named UK’s 2018 CEO of the Year in Marketing Sector by CEO Monthly Magazine

Jerome Fontaine, CEO & Marketing Performance Chief of Fournaise – The Marketing Effectiveness Tracker & Booster®, has been named the UK’s 2018 CEO of the Year in the Marketing Sector by CEO Monthly Magazine. UK-based CEO Monthly Magazine (www.ceo-review.com) is one of the leading CEO-focused publications – dedicated to showcasing...
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Fournaise Named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019

Fournaise Named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019

Fournaise has been named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019, by APAC Insider Magazine. APAC Insider (https://www.apac-insider.com) is one of the leading business publications in the Asia Pacific region, exploring everything from business strategy and analysis to emerging trends and growth opportunities…
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The Trouble with CMOs

The Trouble with CMOs

An excellent Harvard Business Review (HBR) analysis on why CMOs never last. By Kimberly A. Whitler, assistant professor of marketing at the University of Virginia’s Darden School of Business, and a Forbes contributor who has written for Ad Age and The CMO Council, and who is a 3-time CMO herself – in collaboration with Neil Morgan, the PetSmart Distinguished Chair in Marketing at Indiana University.
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83% of Marketers Neglect their Customer Value Propositions

83% of Marketers Neglect their Customer Value Propositions

83% of Marketers pay little attention to the Customer Value Propositions (CVPs) in their strategies, campaigns and ads. They do not practise CVP & Message Effectiveness Optimisation (MEO), and then wonder why their strategies, campaigns and ads underperform business-wise when deployed. That’s one of the findings identified by The Fournaise Marketing Group...
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Some of our Clients

Our Marketing Effectiveness Tracking & Boosting (METB) Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and organisations such as:

  • Fournaise group intel
  • Fournaise group nestel
  • Fournaise group vans
  • Fournaise group ETHBW6
  • Fournaise group hsbc