We Track, Analyse, Feed & Advise on the Effectiveness of 2.5+ million Marketing Strategies & Ads Each Year. Across 20 Countries Worldwide, 13 Industries
& 11 Languages.

CVP & Message Effectiveness Optimisation for Strategies & Campaigns

AudienceTester® CVPs
The CVP & Message Effectiveness
SUPER-CALCULATOR™

Next Gen CVP & Message Effectiveness Optimisation Science to track the effectiveness of Umbrella, Product & Service CVPs on your audience – to then build “Winning” CVP Architectures around which more effective Strategies & Campaigns can be created.

100% Matrix & Scorecard-based

Creative Effectiveness Optimisation for Ads in All Media

CampaignTester®
The Creative Effectiveness
SUPER-CALCULATOR™

Next Gen 6-KPI Creative Effectiveness Tracking to Test-Score which Ads creatively work (or don’t), on which audience segments and why – enabling you to then take the relevant corrective creative actions to maximise your Ads’ effectiveness.

100% Matrix & Scorecard-based

Campaign Effectiveness Tracking & Optimisation in All Media

Fournaise CampaignAnalyser™
The Cross-Channel Campaign Performance SUPER-TRACKER™

Next Gen 8-KPI “2D” Creative+Media Effectiveness Science to track Campaign Performance in All Media – analyse which 2D Creative+Media Combinations delivered and which ones did not. Run Predictive Optimisation Scenarios.

Traditional-Digital-Mobile Media

Latest News & Marketing Performance Updates

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Marketers Made 3 Effectiveness Mistakes in 2014

Marketers made 3 critical effectiveness mistakes in 2014, leading to 75% of Marketing Strategies & Ad Campaigns Under-Performing last year and failing to deliver the positive business results their Management expected them to deliver, i.e. more sales, more market share, more sales-ready prospects and/or more conversions. That’s one of the findings identified by The Fournaise Marketing Group – one of the world’s leading Marketing Performance Measurement...
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Locks

90% of Marketers Are Not Trained in Marketing Performance & Marketing ROI

90% of Marketers are not trained in Marketing Performance & Marketing ROI, and 80% struggle with being able to properly demonstrate to their Top Management the business effectiveness of their Marketing spending, campaigns and activities. That’s one of the findings identified by Fournaise – one of the world’s leading All-Media Marketing Performance Measurement & Management (MPM) companies...
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Over 70% of Marketers (Still) Got It Wrong in 2013

Over 70% of Marketers (still) got it wrong in 2013 and failed to deliver the (real and P&L-quantifiable) business results their Management expected them to deliver, i.e. more sales, more market share, more sales-ready prospects and/or more conversions. That’s one of the findings identified by Fournaise – one of the world’s leading All-Media Marketing Performance Measurement & Management (MPM) companies...
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Are CMOs Unfit for the Job? How the CEO Can Make a Difference

A Chief Executive interview of Fournaise's CEO & Marketing Performance Chief, Jerome Fontaine, by Kimberly A. Whitler from Indiana University’s Kelley Business School in the US. Kimberly is a Forbes contributor, has written for CMO.com, Ad Age, The CMO Council, Chief Marketer and HBR.org. Chief Executive is one of the largest publications for CEOs, Presidents, Chairmen & Top Management Executives in the US.
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Some of our Clients

Our Marketing Performance Tracking & Boosting Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and organisations such as: