We Track, Analyse, Feed & Advise on the Effectiveness of 2.5+ million Marketing Strategies & Ads Each Year. Across 20 Countries Worldwide, 13 Industries
& 11 Languages.

CVP & Message Effectiveness Optimisation for Strategies & Campaigns

Fournaise AudienceTester® CVPs
The CVP & Message Effectiveness

Next Gen CVP & Message Effectiveness Optimisation Science to track the effectiveness of Umbrella, Product & Service CVPs on your audience – to then build “Winning” CVP Architectures around which more effective Strategies & Campaigns can be created.

100% Matrix & Scorecard-based

Creative Effectiveness Optimisation for Ads in All Media

Fournaise CampaignTester®
The Creative Effectiveness

Next Gen 6-KPI Creative Effectiveness Tracking to Test-Score which Ads creatively work (or don’t), on which audience segments and why – enabling you to then take the relevant corrective creative actions to maximise your Ads’ effectiveness.

100% Matrix & Scorecard-based

Campaign Effectiveness Tracking & Optimisation in All Media

Fournaise CampaignAnalyser™
The Cross-Channel Campaign Performance SUPER-TRACKER™

Next Gen 8-KPI “2D” Creative+Media Effectiveness Science to track Campaign Performance in All Media – analyse which 2D Creative+Media Combinations delivered and which ones did not. Run Predictive Optimisation Scenarios.

Traditional-Digital-Mobile Media

Latest News & Marketing Performance Updates


76% of Marketers Track Effectiveness Wrongly

In today’s age of business performance 76% of Marketers still use the wrong Key Performance Indicators (KPIs) to track and prove the effectiveness and ROI of their Marketing strategies and campaigns (and therefore prove their worth). That’s one of the findings identified by The Fournaise Marketing Group, one of the world’s leading Marketing Performance Measurement & Management (MPM) companies…
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90% of Marketers Are Not Trained in Marketing Performance & Marketing ROI

90% of Marketers are not trained in Marketing Performance & Marketing ROI, and 80% struggle with being able to properly demonstrate to their Top Management the business effectiveness of their Marketing spending, campaigns and activities. That’s one of the findings identified by Fournaise – one of the world’s leading All-Media Marketing Performance Measurement & Management (MPM) companies...
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Marketers Made 3 Effectiveness Mistakes in 2014

Marketers made 3 critical effectiveness mistakes in 2014, leading to 75% of Marketing Strategies & Ad Campaigns Under-Performing last year and failing to deliver the positive business results their Management expected them to deliver, i.e. more sales, more market share, more sales-ready prospects and/or more conversions. That’s one of the findings identified by The Fournaise Marketing Group – one of the world’s leading Marketing Performance Measurement...
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Are CMOs Unfit for the Job? How the CEO Can Make a Difference

A Chief Executive interview of Fournaise's CEO & Marketing Performance Chief, Jerome Fontaine, by Kimberly A. Whitler from Indiana University’s Kelley Business School in the US. Kimberly is a Forbes contributor, has written for CMO.com, Ad Age, The CMO Council, Chief Marketer and HBR.org. Chief Executive is one of the largest publications for CEOs, Presidents, Chairmen & Top Management Executives in the US.
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Some of our Clients

Our Marketing Performance Tracking & Boosting Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and organisations such as: