Fournaise – The Marketing Effectiveness Tracker & Booster®
Fournaise – The Marketing Effectiveness Tracker & Booster®
Fournaise – The Marketing Effectiveness Tracker & Booster®
Fournaise – The Marketing Effectiveness Tracker & Booster®
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We Specialise in Customer Demand
Generation & Growth AccelerationFournaise DemandGeneratorTM is rated the Best
360-degree, Data-Driven Customer Demand
& Growth Generation Program around* Learn More -
We Specialise in Product, CVP &
Message Effectiveness OptimisationFournaise CVPOptimiser® Scientifically Builds
Winning CVP Architectures® for More
Effective Product Story Telling Learn More -
We Specialise in Creative Effectiveness
Tracking & Optimisation for All MediaFournaise CampaignTester® Scientifically
Tracks Creative Effectiveness & Identifies
the Corrective Creative Actions to Take Learn More -
We Specialise in Audience Pains,
Needs, Wants & Expectations TrackingFournaise PainsTrackerTM Scientifically Tracks,
Ranks & Prioritises the Pains & Wants of Audiences,
for Sharper Audience Understanding Learn More
Over the last 14 Years We Tracked & Boosted the Effectiveness of 2.5+ million Marketing (Product, Pricing, Channel, Communication, Brand) Strategies, Campaigns & Ads across 20 Countries & 13 Industries
Product, CVP & Message Effectiveness Optimisation
Fournaise CVPOptimiser®
Build More Effective Products & More Effective Product Stories
Uses its unique WOPS® Product & Message Effectiveness Optimisation model & formula to track & optimise the effectiveness of your current or innovation umbrella, product, service and organisation CVPs on your target audience – and scientifically builds a Winning CVP Architecture® & its related Optimised Product Story®
Creative Effectiveness Tracking & Optimisation
Fournaise CampaignTester®
The Creative Effectiveness
SUPER-CALCULATOR™
Uses its unique 6-KPI Creative Effectiveness Tracking & Optimisation model to track and measure which creative executions work, which ones don’t, on which audience, and explains why – and from there advises on the effectiveness-boosting corrective creative actions to take.
Customer Demand and Growth Generation
Fournaise DemandGenerator™
The Best 360-degree Demand & Growth Generation Program*
5 Applications in 1 Demand Generation Program:
- Analyses your market, category and industry, tracks & quantifies business opportunities
- Tracks your audience’s pains, needs & wants
- Tracks product categories your audience buys
- Tracks your products’ AIT Performance
- Optimises product stories for top products. 100% Data & Scorecard-based
Marketing Effectiveness News & Releases
Jerome Fontaine Named UK’s 2018 CEO of the Year in Marketing Sector by CEO Monthly Magazine
Jerome Fontaine, CEO & Marketing Performance Chief of Fournaise – The Marketing Effectiveness Tracker & Booster®, has been named the UK’s 2018 CEO of the Year in the Marketing Sector by CEO Monthly Magazine.
UK-based CEO Monthly Magazine (www.ceo-review.com) is one of the leading CEO-focused publications – dedicated to showcasing...
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The Trouble with CMOs
An excellent Harvard Business Review (HBR) analysis on why CMOs never last. By Kimberly A. Whitler, assistant professor of marketing at the University of Virginia’s Darden School of Business, and a Forbes contributor who has written for Ad Age and The CMO Council, and who is a 3-time CMO herself – in collaboration with Neil Morgan, the PetSmart Distinguished Chair in Marketing at Indiana University.
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83% of Marketers Neglect their Customer Value Propositions
83% of Marketers pay little attention to the Customer Value Propositions (CVPs) in their strategies, campaigns and ads. They do not practise CVP & Message Effectiveness Optimisation (MEO), and then wonder why their strategies, campaigns and ads underperform business-wise when deployed. That’s one of the findings identified by The Fournaise Marketing Group...
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Are CMOs Unfit for the Job? How the CEO Can Make a Difference
A Chief Executive interview of Fournaise's CEO & Marketing Performance Chief, Jerome Fontaine, by Kimberly A. Whitler from Indiana University’s Kelley Business School in the US. Kimberly is a Forbes contributor, has written for CMO.com, Ad Age, The CMO Council, Chief Marketer and HBR.org. Chief Executive is one of the largest publications for CEOs, Presidents, Chairmen & Top Management Executives in the US.
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Some of our Clients
Our Marketing Effectiveness Tracking & Boosting (METB) Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and organisations such as:
