We Specialise in Customer Demand
Generation & Growth Acceleration
Fournaise DemandGeneratorTM is rated the Best
360-degree, Data-Driven Customer Demand
& Growth Generation Program around* Learn More
We Specialise in Product, CVP &
Message Effectiveness Optimisation
Fournaise CVPOptimiserTM Scientifically Builds
Winning CVP Architectures® for More
Effective Product Story Telling Learn More
We Specialise in Creative Effectiveness
Tracking & Optimisation for All Media
Fournaise CampaignTester® Scientifically
Tracks Creative Effectiveness & Identifies
the Corrective Creative Actions to Take Learn More
We Specialise in Audience Pains,
Needs, Wants & Expectations Tracking
Fournaise PainsTrackerTM Scientifically Tracks,
Ranks & Prioritises the Pains & Wants of Audiences,
for Sharper Audience Understanding Learn More
Over the last 14 Years We Tracked & Boosted the Effectiveness of 2.5+ million Marketing (Product, Pricing, Channel, Communication, Brand) Strategies, Campaigns & Ads across 20 Countries & 13 Industries
Uses its unique WOPS™ Product & Message Effectiveness Optimisation model & formula to track & optimise the effectiveness of your current or innovation umbrella, product, service and organisation CVPs on your target audience – and scientifically builds Winning CVP Architectures™ & their related Optimised Product Stories™
Uses its unique 6-KPI Creative Effectiveness Tracking & Optimisation model to track and measure which creative executions work, which ones don’t, on which audience, and explains why – and from there advises on the effectiveness-boosting corrective creative actions to take.
Jerome Fontaine, CEO & Marketing Performance Chief of The Fournaise Marketing Group – The Marketing Performance Booster®, has been named the UK’s 2018 CEO of the Year in the Marketing Sector by CEO Monthly Magazine.
UK-based CEO Monthly Magazine (www.ceo-review.com) is one of the leading CEO-focused publications – dedicated to showcasing... Read More
An excellent Harvard Business Review (HBR) analysis on why CMOs never last. By Kimberly A. Whitler, assistant professor of marketing at the University of Virginia’s Darden School of Business, and a Forbes contributor who has written for Ad Age and The CMO Council, and who is a 3-time CMO herself – in collaboration with Neil Morgan, the PetSmart Distinguished Chair in Marketing at Indiana University. Read More
83% of Marketers pay little attention to the Customer Value Propositions (CVPs) in their strategies, campaigns and ads. They do not practise CVP & Message Effectiveness Optimisation (MEO), and then wonder why their strategies, campaigns and ads underperform business-wise when deployed. That’s one of the findings identified by The Fournaise Marketing Group... Read More
A Chief Executive interview of Fournaise's CEO & Marketing Performance Chief, Jerome Fontaine, by Kimberly A. Whitler from Indiana University’s Kelley Business School in the US. Kimberly is a Forbes contributor, has written for CMO.com, Ad Age, The CMO Council, Chief Marketer and HBR.org. Chief Executive is one of the largest publications for CEOs, Presidents, Chairmen & Top Management Executives in the US. Read More
Some of our Clients
Our Marketing Effectiveness Tracking & Boosting Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and organisations such as:
The Fournaise Marketing Group – The Marketing Performance Booster®
