Fournaise – The Marketing Effectiveness Tracker & Booster®
Fournaise – The Marketing Effectiveness Tracker & Booster®
Fournaise – The Marketing Effectiveness Tracker & Booster®
Fournaise – The Marketing Effectiveness Tracker & Booster®
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70% of CVPs, Product Stories & Messages
Are Not Effective and Under-PerformFournaise CVPOptimiser® is Engineered to
Build More Effective CVPs, Product Stories,
Positionings and Messages Learn More -
90% of Product Innovations Fail As They Are
Not Effective Enough on the Target AudienceFournaise InnovationOptimiserTM Tracks & Optimises
Innovations’ Effectiveness: It Builds More Effective
Innovations & Winning Innovation Maps Learn More -
80% of Ads & Creative Work Deployed
in the Media Under-PerformFournaise CreativeTesterTM Scientifically
Tracks Creative Effectiveness & Identifies
the Corrective Creative Actions to Take Learn More -
Awards
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Awards
Over the last 16 Years We Tracked & Boosted:
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2.5+ million Marketing
Strategies, Campaigns & Ads - Covering Product, Pricing, Channel,
Communication & Brand - Across 20+ Countries,
13 Industries & 20 Languages - B2C & B2B
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2.5+ millionMarketing Strategies,Campaigns & Ads
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Covering Product,Pricing, Channel,Communication & Brand
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Across 20+ Countries,13 Industries& 20 Languages
- B2C & B2B
70% of CVPs, Product Stories & Messages Are Not Effective and Under-Perform
Fournaise CVPOptimiser®
Build More Effective CVPs, Product Stories & Messages
Uses its unique Product, CVP & Message Effectiveness Optimisation® technology and model to track & optimise the effectiveness of your current brand, product, service and organisation Customer Value Propositions (CVPs) on any target audience – to scientifically build more effective CVPs, product stories, positionings and messages.
80% of Ads & Creative Work Deployed in the Media Under-Perform
Fournaise CreativeTester™
Track Creative Effectiveness &
Take Corrective Actions
Uses its unique 6-KPI Creative Effectiveness Tracking & Optimisation model to track and measure which creative executions work, which ones don’t, on which audience, and explains why – and from there advises on the effectiveness-boosting corrective creative actions to take.
100% Science & 100% Data-driven
90% of Product Innovations Fail As They're Not Effective Enough on the Audience
Fournaise InnovationOptimiser™
Build More Effective Innovations
and Innovation Maps
Uses its unique Innovation Effectiveness Optimisation® technology and model to track, measure & optimise the effectiveness of any type of product, service, design, communication, packaging, UX & CX innovations on any target audience – to scientifically build more effective innovations and winning innovation maps.
100% Science & 100% Data-driven
Marketing Effectiveness News & Releases
95% of FinTech Companies Struggle to Go Mainstream Because of Weak Product, CVP & Message Effectiveness
Despite the billions of dollars invested in them, 95% of FinTech companies are struggling to go mainstream, mainly because of weak product, CVP & message effectiveness: these FinTechs are therefore struggling to accelerate their growth to meet their business objectives and shareholder value targets...
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Fournaise Named a Top 50 Innovative Companies to Watch 2019 – by US-based “The Silicon Review”
Fournaise has been named as one of the Top 50 Innovative Companies to Watch 2019, by The Silicon Review. US-based “The Silicon Review” (www.thesiliconreview.com/) is one of the most trusted online and print community for business professionals. With a subscription of over 95,000 thought-provoking CEOs, CIOs, CTOs, CMOs, CFOs, VPs, Entrepreneurs...
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Fournaise Named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019
Fournaise has been named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019, by APAC Insider Magazine. APAC Insider (https://www.apac-insider.com) is one of the leading business publications in the Asia Pacific region, exploring everything from business strategy and analysis to emerging trends and growth opportunities…
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Jerome Fontaine Named UK’s 2018 CEO of the Year in Marketing Sector by CEO Monthly Magazine
Jerome Fontaine, CEO & Marketing Performance Chief of Fournaise – The Marketing Effectiveness Tracker & Booster®, has been named the UK’s 2018 CEO of the Year in the Marketing Sector by CEO Monthly Magazine.
UK-based CEO Monthly Magazine (www.ceo-review.com) is one of the leading CEO-focused publications – dedicated to showcasing...
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Some of our Clients
Our Marketing Effectiveness Tracking & Boosting (METB) Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and organisations such as:
