We are one of the world’s leading Marketing Effectiveness Tracking & Boosting (METB) companies.
Over the last 14 years we Tracked & Boosted the Effectiveness of 2.5+ million Marketing (Product, Pricing, Channel, Communication, Brand) Strategies, Campaigns & Ads across 20 countries, 13 industries & 18 languages. B2C & B2B. For Fortune 500 & Large organisations, SMEs and Top Ad Agencies.
We track and know what works, what does not, where, when, on which audience segments and importantly why. From there we advise Management & Marketers on what they should do to get Better Results, Effectiveness & ROI.
Our Marketing Effectiveness Tracking & Boosting (METB) Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and Organisations such as:
Its unique WOPS® Product, CVP & Message Effectiveness Optimisation model will build higher-performance products and will construct more effective product stories for your current products. 100% data-driven. Read More
Rated the best 360-degree Customer Demand Generation & Growth Acceleration Program. Covering segments, products, pricing, channels & communication. 100% data-driven. 100% audience-customisable. Read More
The Most Comprehensive Brand Performance SUPER-TRACKER™. Its unique 360-degree Brand Performance Tracking & Optimisation model tracks up to 40 bespoke Brand KPIs against up to 10 bespoke competitors. Read More
Its unique Audience PNWE Tracking model will track, quantify, rank & prioritise your target audience’s pains, needs, wants & expectations – for deeper and sharper audience understanding. 100% data-driven. Read More
Its unique 6-KPI Creative Effectiveness Tracking & Optimisation model will identify effectiveness problems with your creative executions, and will advise you on the corrective creative actions to take. 100% data-driven. Read More
The Cross-Channel Campaign Performance SUPER-TRACKER™. Unique 8-KPI “2D” Creative+Media Effectiveness Tracking methodology for Campaign Performance Optimisation. Across all media. Read More
Jerome Fontaine, CEO & Marketing Performance Chief of Fournaise – The Marketing Effectiveness Tracker & Booster®, has been named the UK’s 2018 CEO of the Year in the Marketing Sector by CEO Monthly Magazine. UK-based CEO Monthly Magazine (www.ceo-review.com) is one of the leading CEO-focused publications – dedicated to showcasing... Read More
An excellent Harvard Business Review (HBR) analysis on why CMOs never last. By Kimberly A. Whitler, assistant professor of marketing at the University of Virginia’s Darden School of Business, and a Forbes contributor who has written for Ad Age and The CMO Council, and who is a 3-time CMO herself – in collaboration with Neil Morgan, the PetSmart Distinguished Chair in Marketing at Indiana University. Read More
83% of Marketers pay little attention to the Customer Value Propositions (CVPs) in their strategies, campaigns and ads. They do not practise CVP & Message Effectiveness Optimisation (MEO), and then wonder why their strategies, campaigns and ads underperform business-wise when deployed. That’s one of the findings identified by The Fournaise Marketing Group... Read More
Fournaise – The Marketing Effectiveness Tracker & Booster®