We are one of the World’s Leading Marketing Effectiveness (MarkEff) Specialists.
Over the last 16 years we Tracked & Boosted the Effectiveness of 2.5+ million Product, Pricing, Channel, Communication, Brand & Marketing Strategies, Campaigns & Ads, across 20 countries, 13 industries & 20 languages, B2C & B2B, for Fortune 500 & Large organisations, SMEs and Top Ad/Media Agencies.
We track and measure what works, what does not, where, when, on which audience segments and as importantly we understand why. From there we advise Management & Marketers on what they should do to push their Marketing to deliver better effectiveness, results and ROI.
Our Marketing Effectiveness Tracking & Boosting (MarkEff) Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and Organisations such as:
Rated the Best CVP & Message Effectiveness Optimisation (CMEO) Solution. Engineered to build more effective Customer Value Propositions (CVPs), product stories, positionings and messages. 100% data-driven. Read More
Rated the Best Innovation Effectiveness Optimisation (IEO) Solution. Engineered to build more effective product, service, design, communication, packaging, UX & CX innovations. 100% data-driven. Read More
Its unique 3-Indicator Bounce Understanding & Reduction (BUR) model tracks & understands the reasons behind your website Bounce, and will advise on the corrective actions to take. 100% data-driven. Read More
Its unique Audience Pains Tracking model will track, quantify, rank & prioritise your target audience’s pains, needs, wants & expectations – for deeper and sharper audience understanding. 100% data-driven. Read More
Its unique 6-KPI Creative Effectiveness Tracking & Optimisation model will identify effectiveness problems with your creative executions, and will advise you on the corrective creative actions to take. 100% data-driven. Read More
The Cross-Channel Campaign Performance SUPER-TRACKER™. Unique 8-KPI “2D” Creative+Media Effectiveness Tracking methodology for Campaign Performance Optimisation. Across all media. Read More
Despite the billions of dollars invested in them, 95% of FinTech companies are struggling to go mainstream, mainly because of weak product, CVP & message effectiveness: these FinTechs are therefore struggling to accelerate their growth to meet their business objectives and shareholder value targets... Read More
Fournaise has been named as one of the Top 50 Innovative Companies to Watch 2019, by The Silicon Review. US-based “The Silicon Review” (www.thesiliconreview.com/) is one of the most trusted online and print community for business professionals. With a subscription of over 95,000 thought-provoking CEOs, CIOs, CTOs, CMOs, CFOs, VPs, Entrepreneurs... Read More
Fournaise has been named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019, by APAC Insider Magazine. APAC Insider (https://www.apac-insider.com) is one of the leading business publications in the Asia Pacific region, exploring everything from business strategy and analysis to emerging trends and growth opportunities… Read More
Fournaise – The Marketing Effectiveness Tracker & Booster®