Marketing Effectiveness News & Releases

LONDON, 23 February 2012 – The Fournaise Marketing Group, one of the global leaders in Marketing Performance Measurement & Management (MPM), tracked that despite last year’s tough economic environment, its All-Media Marketing Performance Tracking & Boosting Solutions enabled its ROI Marketer® group of clients to generate an average of +30% more tangible customer demand for their products/services in 2011.

To generate this +30% extra customer demand, these ROI Marketers® needed to increase the performance of their marketing strategies, ads and campaigns across all media channels (above the line, below the line, online and mobile), to be able to take better on-the-spot and longer term performance decisions, and constantly move their money to the areas delivering better business results.

Fournaise’s class-leading All-Media Marketing Performance Tracking & Boosting Technology Solutions (Fournaise CustomerGenerator®, Fournaise ShopperConvertor®, Fournaise CampaignAnalyser™, Fournaise AudienceTester® CVPs, Fournaise AudienceTester® Pains-Needs-Wants-Expectations & Fournaise CreativeTester™) enabled them to automatically and seamlessly Track & Boost the effectiveness of:

• More than 2.5 million B2C and B2B ads
• Across 17 media channels, including TV, print, outdoor, direct, brochures, digital & mobile
• Across more than 20 countries worldwide and 13 vertical industries

By acting on the critical all-media Performance-Tracking data the Fournaise solutions were constantly feeding them, by taking advantage of the on-going 100% turnkey Marketing Performance management, support & advisory services provided by Fournaise Marketing Performance Specialists, and by getting the Fournaise Marketing Performance Solutions to automate their all-media Performance-Tracking & boosting processes, Fournaise ROI Marketer® clients were able to:

1) Calculate and demonstrate their strategies, campaigns and ads across all media generated more than US$5 billion in combined BizPM™ (Business Potential Generated by Marketing) – a critical KPI quantifying the real business value of this customer demand in financial terms.

2) Automatically capture and feed an average of +39% more (quality) prospects to their Sales Forces, real time (in B2B and B2C), and seamlessly monitor their Sales Forces’ performance when it came to prospect follow-ups, scoring, nurturing and conversions.

3) Generate +20% more in-store sales on average (in B2C), seamlessly track where these sales came from, from which customers and for which products, and automatically identify their most loyal buyers for better one-to-one incentivisation and cross-selling.

4) Increase their Top Management’s satisfaction with Marketing’s performance by more than +80%, as Fournaise ROI Marketer® clients were able to unquestionably, scientifically and in full transparency calculate the real business value Marketing brings to their organisations and the financial top-line impact it can generate.

“Our ROI Marketer® clients are two steps ahead of other Marketers. Unlike their more traditional peers, they talk less but act more, get less distracted by marketing fads and never lose sight of what their job is: to generate more tangible customer demand for their products/services” said Jerome Fontaine, CEO & Chief Tracker of Fournaise.

“Result-driven and business-focused, these no-nonsense Marketers have understood that to boost their marketing effectiveness and achieve their targets, they could not rely on over-promising Do-It-Yourself Marketing Automation and CRM software applications, as these usually cannot automatically track & boost strategies and ads across all media channels, and do not come bundled with on-going one-to-one Marketing Performance support and expertise. They recognised they needed a complete and solid all-in-one All-Media Marketing Performance Boosting operation around them” he explained.

“And that’s what we deliver with our 360-degree All-Media Marketing Performance-Tracking & Boosting Model: we track, we catch, we analyse, we feed, we advise. A +30% increase in customer demand is a remarkable performance given last year’s tough global economic environment – and that also explains why more ROI Marketers® are coming to us, resulting in our client portfolio doubling in 2011 and our achieving yet another year of solid revenue, profit and growth results” Fontaine concluded.

NOTES
About The Fournaise Marketing Group – The Marketing Performance Booster®

Fournaise is one of the Global Leaders in Marketing Performance Measurement & Management (MPM).

Their Technology Solutions Track & Boost the performance of any marketing strategy and any ad campaign, in any media (traditional, online and mobile), on any audience, anywhere in the world – automatically, seamlessly and real time.

They feed Marketers with the critical Marketing Performance Data they need to generate more customer demand for their products/services.

Fournaise’s solutions are used across 20 countries worldwide and 13 vertical industries by FORTUNE 500 companies, Large Corporations, SMEs and Advertising Agencies.

Fournaise’s Global Headquarters are in the UK, with operations in the US, Asia and Australia.