Fournaise ProductTracker™
Tracks Products Your Audience Buys + Your Products’ AIT Performance
Category: Category & Product Performance Tracking

To generate incremental customer demand for their products, Marketers need to constantly track (A) the types of products their target audience buys within their categories of interest, and (B) their own products’ AIT Performance – so that they can identify and address potential Product Performance effectiveness issues. In this context, Fournaise ProductTracker™ is rated by our Marketer clients as the most comprehensive and actionable Category & Product Performance Tracking solution available today:

With its unique, science-based Category & Product Performance Tracking model, Fournaise ProductTracker™ will measure and deliver 2 types of Tracking Data & Results (as a one-off, or monthly/quarterly/yearly):

1. All Products – Categories & Product Types Purchase Tracking: For your categories of interest, Fournaise ProductTracker™ will track the types of products your target audience buys, and will calculate, rank and compare Category Purchase Rates (CPR) & Product Type Purchase Rates (PTPR) for your target audience segments
2. All Products – Product Usage Frequency (PUF) Tracking: For the types of products your target audience buys, Fournaise ProductTracker™ will track how often they buy, and will calculate, rank and compare Product Usage Frequency (PUF)
3. Your Products – AIT Performance Tracking: Fournaise ProductTracker™ will track and measure the Awareness, Interest and Transaction performance funnel of your products (or SKUs) in your categories of interest, by calculating their Awareness Rates (AWR), Product Trial Rates (PTR) and Product Purchase Rates (6PR) for your target audience segments – to identify the effectiveness problem areas, and build from there your products’ Awareness-Interest-Transaction (AIT) Problem Summary Matrix

Tracks Products Your
Audience Buys & Analyses
Your Products’ AIT
Performance

Used by:

• CMOs
• Marketing Teams
• Chief Sales Officers (CSOs)
• Sales Teams
• Marketing Research Teams

Request More Info

3 Tracking Applications in 1 Solution
100% Hierarchy-based I 100% Scorecard-based

Builds Your Products’ AIT
Problem Summary Matrix

Uses HiQuant Science

Based on Statistically-Representative
Samples of your Target Audience

On Any Target Audience

B2C and B2B, in 20 Languages
around the world

Full Project Management

By our Marketing Effectiveness
Specialists

• Preparation, Loading & Data Quality Control
• Performance Report, Presentation &
  Recommendations