Fournaise ProductTracker™
Tracks Products Your Audience Buys + Your Products’ AIT Performance
Category: Category & Product Performance Tracking

Science-based Category & Product Performance Tracking

To generate incremental customer demand for their products, Marketers need to constantly track (A) the types of products their target audience buys within their categories of interest, and (B) their own products’ AIT Performance – so that they can identify and address potential Product Performance effectiveness issues. In this context, Fournaise ProductTracker™ is rated by our Marketer clients as the most comprehensive and actionable Category & Product Performance Tracking solution available today:

Category Performance Tracking

Calculates, Ranks & Compares the Types of Products your Target Audience Buys

AIT Performance Tracking

Tracks your Products’ Awareness, Interest & Transaction Levels on your Target Audience

100% Data-Driven

Uses HiQuant Science
with Statistically
Representative
Samples

3 Built-in Tracking Applications in 1 Solution, to Build Your Products’
Awareness-Interest-Transaction (AIT) Problem Summary Matrix

With its unique, science-based Category & Product Performance Tracking model, Fournaise ProductTracker™ will measure and deliver 2 types of Tracking Data & Results (as a one-off, or monthly/quarterly/yearly):

  1. All Products – Categories & Product Types Purchase Tracking: For your categories of interest, Fournaise ProductTracker™ will track the types of products your target audience buys, and will calculate, rank and compare Category Purchase Rates (CPR) & Product Type Purchase Rates (PTPR) for your target audience segments
  2. All Products – Product Usage Frequency (PUF) Tracking: For the types of products your target audience buys, Fournaise ProductTracker™ will track how often they buy, and will calculate, rank and compare Product Usage Frequency (PUF)
  3. Your Products – AIT Performance Tracking: Fournaise ProductTracker™ will track and measure the Awareness, Interest and Transaction performance funnel of your products (or SKUs) in your categories of interest, by calculating their Awareness Rates (AWR), Product Trial Rates (PTR) and Product Purchase Rates (6PR) for your target audience segments – to identify the effectiveness problem areas, and build from there your products’ Awareness-Interest-Transaction (AIT) Problem Summary Matrix

 

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Tracks Products Your
Audience Buys & Analyses
Your Products’ AIT
Performance

Used by:

  • CMOs
  • Marketing Teams
  • Chief Sales Officers (CSOs)
  • Sales Teams
  • Marketing Research Teams
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3 Tracking Applications in 1 Solution
100% Hierarchy-based I 100% Scorecard-based

1
Builds Your Products’ AIT
Problem Summary Matrix

graph

Uses HiQuant Science
Based on Statistically-Representative
Samples of your Target Audience

map

On Any Target Audience
B2C and B2B, in 20 Languages
around the world

target

Full Project Management
By our Marketing Performance
Specialists

single

  • Preparation, Loading & Data Quality Control
  • Performance Report, Presentation &
    Recommendations

Summary

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