We are one of the World’s Leading Marketing Effectiveness Tracking & Boosting (METB) Companies, and the Performance Weapon used by effectiveness-focused B2C & B2B Marketers to push their marketing spending to generate more profitable customer demand for their products/services.
Over the last 15 years we Tracked & Boosted the Effectiveness of 2.5+ million Marketing (Product, Pricing, Channel, Communication, Brand) Strategies, Campaigns & Ads, across all Media Channels (traditional, digital, social, mobile, events, direct, instore), across 20 countries, 13 industries & 18 languages. B2C & B2B. For Fortune 500 & Large organisations, SMEs and Top Ad Agencies.
We track and know what works, what does not, where, when, on which audience segments and importantly why. From there we advise Management & Marketers on what they should do to get Better Results, Effectiveness & ROI.
- Established since 1999
- Global Headquarters based in London (United Kingdom)
with Operations in: USA, Asia, Australia
- 3x Centres of Excellence for Research, Technology and Development (RT&D):
Singapore, United Kingdom, Philippines
- 4x Centres of Excellence for Intellectual Property Protection:
USA, United Kingdom, Australia, Singapore
- Multiple secure Data Centres hosting Server Farms running on world-class mission critical technology platforms from IBM, Dell, Cisco and Microsoft among others
- 24×7 Global Customer Centre managing marketing and technical support enquiries from around the world
- Tracking & Boosting Marketing Effectiveness across 20 countries worldwide and 13 vertical industries, including: Information Technology; Airline; Fast Moving Consumer Goods (FMCG); Sports; Alcohol & Beverages; Banking, Insurance & Financial Services; Telecommunications; Education; Automotive; Pharmaceutical and more
- Clients include FORTUNE 500 companies, Large Corporations, Small & Medium Enterprises (SMEs), and most of the world’s Top Advertising Agencies