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We are one of the World’s Leading Marketing Performance & Measurement Management (MPM) companies, and the Performance Weapon used by effectiveness-focused B2C & B2B Marketers to push their marketing spending to generate more profitable customer demand for their products/services.

Over the last 14 years we Tracked & Boosted the Effectiveness of 2.5+ million Marketing (Product, Pricing, Channel, Communication, Brand) Strategies, Campaigns & Ads, across all Media Channels (traditional, digital, social, mobile, events, direct, instore), across 20 countries, 13 industries & 13 languages. B2C & B2B. For Fortune 500 & Large organisations, SMEs and Top Ad Agencies.

We track and know what works, what does not, where, when, on which audience segments and importantly why. From there we advise Management & Marketers on what they should do to get Better Results, Effectiveness & ROI.

• Established since 1999
• Global Headquarters based in London (United Kingdom)
  with Operations in: USA, Asia, Australia
• 3x Centres of Excellence for Research, Technology and Development (RT&D):
  Singapore, United Kingdom, Philippines
• 4x Centres of Excellence for Intellectual Property Protection:
  USA, United Kingdom, Australia, Singapore
• Multiple secure Data Centres hosting Server Farms running on world-class mission critical technology platforms from IBM, Dell, Cisco and Microsoft among others
• 24×7 Global Customer Centre managing marketing and technical support enquiries from around the world
• Tracking & Boosting Marketing Performance across 20 countries worldwide and 13 vertical industries, including: Information Technology; Airline; Fast Moving Consumer Goods (FMCG); Sports; Alcohol & Beverages; Banking, Insurance & Financial Services; Telecommunications; Education; Automotive; Pharmaceutical and more
• Clients include FORTUNE 500 companies, Large Corporations, Small & Medium Enterprises (SMEs), and most of the world’s Top Advertising Agencies

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Latest releases:

Latest News & Marketing Performance Updates

The Trouble with CMOs

An excellent Harvard Business Review (HBR) analysis on why CMOs never last. By Kimberly A. Whitler, assistant professor of marketing at the University of Virginia’s Darden School of Business, and a Forbes contributor who has written for Ad Age and The CMO Council, and who is a 3-time CMO herself – in collaboration with Neil Morgan, the PetSmart Distinguished Chair in Marketing at Indiana University. Read More

83% of Marketers Neglect their Customer Value Propositions

83% of Marketers pay little attention to the Customer Value Propositions (CVPs) in their strategies, campaigns and ads. They do not practise CVP & Message Effectiveness Optimisation (MEO), and then wonder why their strategies, campaigns and ads underperform business-wise when deployed. That’s one of the findings identified by The Fournaise Marketing Group... Read More

76% of Marketers Track Effectiveness Wrongly

In today’s age of business performance 76% of Marketers still use the wrong Key Performance Indicators (KPIs) to track and prove the effectiveness and ROI of their Marketing strategies and campaigns (and therefore prove their worth). That’s one of the findings identified by The Fournaise Marketing Group, one of the world’s leading Marketing Performance Measurement & Management (MPM) companies… Read More