Press & Media Centre

About Fournaise – The Marketing Effectiveness Tracker & Booster®

We are one of the World’s Leading MarTech Companies in the field of Marketing Effectiveness Tracking & Boosting (MarkEff), and the Performance Weapon used by effectiveness-focused B2C & B2B Marketers to push their marketing spending to generate more profitable customer demand for their products/services.

Over the last 16 years we Tracked & Boosted the Effectiveness of 2.5+ million Product, Pricing, Channel, Communication, Brand & Marketing Strategies, Campaigns & Ads, across 20 countries, 13 industries & 20 languages, B2C & B2B, for Fortune 500 & Large organisations, SMEs, Start-Ups and Top Ad/Media Agencies.

We track and measure what works, what does not, where, when, on which audience segments and as importantly we understand why.

From there we advise Management & Marketers on what they should do to push their Marketing to deliver better effectiveness, results and ROI.

Facts

  • Established since 1999
  • Global Headquarters based in London (United Kingdom)
    with Operations in: USA, Asia, Australia
  • 3x Centres of Excellence for Research, Technology and Development (RT&D):
    Singapore, United Kingdom, Philippines
  • 4x Centres of Excellence for Intellectual Property Protection:
    USA, United Kingdom, Australia, Singapore
  • Multiple secure Data Centres hosting Server Farms running on world-class mission critical technology platforms from IBM, Dell, Cisco and Microsoft among others
  • 24×7 Global Customer Centre managing marketing and technical support enquiries from around the world
  • Tracking & Boosting Marketing Effectiveness across 20 countries worldwide and 13 vertical industries, including: Information Technology; Airline; Fast Moving Consumer Goods (FMCG); Sports; Alcohol & Beverages; Banking, Insurance & Financial Services; Telecommunications; Education; Automotive; Pharmaceutical and more
  • Clients include FORTUNE 500 companies, Large Corporations, Small & Medium Enterprises (SMEs), and most of the world’s Top Advertising Agencies

Management Team

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Marketing Effectiveness News & Releases

Latest releases:

Marketing Effectiveness News & Releases

95% of FinTech Companies Struggle to Go Mainstream Because of Weak Product, CVP & Message Effectiveness

Despite the billions of dollars invested in them, 95% of FinTech companies are struggling to go mainstream, mainly because of weak product, CVP & message effectiveness: these FinTechs are therefore struggling to accelerate their growth to meet their business objectives and shareholder value targets... Read More

Fournaise Named a Top 50 Innovative Companies to Watch 2019 – by US-based “The Silicon Review”

Fournaise has been named as one of the Top 50 Innovative Companies to Watch 2019, by The Silicon Review. US-based “The Silicon Review” (www.thesiliconreview.com/) is one of the most trusted online and print community for business professionals. With a subscription of over 95,000 thought-provoking CEOs, CIOs, CTOs, CMOs, CFOs, VPs, Entrepreneurs... Read More

Fournaise Named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019

Fournaise has been named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019, by APAC Insider Magazine. APAC Insider (https://www.apac-insider.com) is one of the leading business publications in the Asia Pacific region, exploring everything from business strategy and analysis to emerging trends and growth opportunities… Read More

Marketing Effectiveness News & Releases