Fournaise – The Marketing Effectiveness Tracker & Booster®About Fournaise – The Marketing Effectiveness Tracker & Booster®
We are one of the World’s Leading Marketing Effectiveness (MarkEff) Specialists, and the Performance Weapon used by effectiveness-focused B2C & B2B Marketers to push their marketing spending to generate more profitable customer demand for their products/services.
Over the last 16 years we Tracked & Boosted the Effectiveness of 2.5+ million Product, Pricing, Channel, Communication, Brand & Marketing Strategies, Campaigns & Ads, across 20 countries, 13 industries & 20 languages, B2C & B2B, for Fortune 500 & Large organisations, SMEs, Start-Ups and Top Ad/Media Agencies.
We track and measure what works, what does not, where, when, on which audience segments and as importantly we understand why.
From there we advise Management & Marketers on what they should do to push their Marketing to deliver better effectiveness, results and ROI.
Facts
- Established since 1999
- Global Headquarters based in London (United Kingdom)
with Operations in: USA, Asia, Australia - 3x Centres of Excellence for Research, Technology and Development (RT&D):
Singapore, United Kingdom, Philippines - 4x Centres of Excellence for Intellectual Property Protection:
USA, United Kingdom, Australia, Singapore - Multiple secure Data Centres hosting Server Farms running on world-class mission critical technology platforms from IBM, Dell, Cisco and Microsoft among others
- 24×7 Global Customer Centre managing marketing and technical support enquiries from around the world
- Tracking & Boosting Marketing Effectiveness across 20 countries worldwide and 13 vertical industries, including: Information Technology; Airline; Fast Moving Consumer Goods (FMCG); Sports; Alcohol & Beverages; Banking, Insurance & Financial Services; Telecommunications; Education; Automotive; Pharmaceutical and more
- Clients include FORTUNE 500 companies, Large Corporations, Small & Medium Enterprises (SMEs), and most of the world’s Top Advertising Agencies
