Fournaise PainsTracker™
For More Accurate & Sharper Audience Understanding
Category: Audience Pains, Needs, Wants & Expectations Tracking

The more Marketers can accurately understand their target audience, the more effective their Marketing strategies, campaigns and programs will be. For this, Marketers need to have a precise understanding of the target audience’s pains, needs, wants and expectations. In this context, Fournaise PainsTracker™ is rated by our Marketer clients as the best, most relevant and clearest Pains, Needs, Wants & Expectations (PNWE) Tracking solution available today:

With its unique science-based Audience PNWE Tracking model Fournaise PainsTracker™ will:

1. Track & quantify for Marketers their target audience’s pains, needs, wants & expectations – by audience segments
2. Rank & prioritise these pains, needs, wants & expectations in the form of PNWE Matrices – by audience segments
3. Therefore giving Marketers a more accurate and sharper understanding of their target audience
4. So that they can develop strategies, campaigns and/or programs that will focus on the right pains, needs, wants & expectations, leading to increased Marketing Effectiveness & Performance

Tracks, Quantifies, Ranks & Prioritises
Your Audience’s PNWE

Used by:

• CMOs & Marketing Teams
• Campaign Marketers
• Market Research & Insights Teams
• Strategic Planning & Account
  Management Teams of Top Ad
  Agencies

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Unique Audience PNWE Tracking Matrix Methodology
100% Hierarchy-based I 100% Scorecard-based

PNWE Tracking on Any B2C
Audience Segments

In 20 languages around the world

Uses HiQuant Science

Based on Statistically-Representative
Samples of your Target Audience

PNWE Tracking on Any B2B
Audience Segments

In 20 languages around the world

Full Project Management

By our Marketing Performance
Specialists

• Preparation, Loading & Data Quality Control
• Performance Report, Presentation &
  Recommendations