70% of Marketers Don’t Know Enough About Audience Pains & Needs
The more Marketers can accurately understand their target audience, the more effective their Marketing strategies, campaigns and programs will be. For this, Marketers need to have a precise understanding of the target audience’s pains, needs, wants and expectations. In this context, Fournaise PainsTracker™ is rated by our Marketer clients as the best, most relevant and clearest Pains Tracking solution available today:
100% Hierarchy-Based
Tracks, Quantifies,
Ranks & Prioritises
Pains, Needs, Wants & Expectations
Ranks & Prioritises
Pains, Needs, Wants & Expectations
100% Scorecard-Based
Uses a Unique
3-Dimensional
Pains Scoring
Methodology
3-Dimensional
Pains Scoring
Methodology
100% Science
- 100% Data-driven
- 100% Scorecard-based
- Works for Any Audience
- Anywhere in the World
Tracks, Quantifies, Ranks & Prioritises Your Audience’s Pains
With its unique science-based Audience Pains Tracking model Fournaise PainsTracker™ will:
- Track & quantify for Marketers their target audience’s pains, needs, wants & expectations – by audience segments
- Rank & prioritise these pains, needs, wants & expectations in the form of Pains Matrices – by audience segments
- Therefore giving Marketers a more accurate and sharper understanding of their target audience
- So that they can develop strategies, campaigns and/or programs that will focus on the right pains, needs, wants & expectations, leading to increased Marketing Effectiveness & Performance


Tracks, Quantifies, Ranks & Prioritises
Your Audience’s Pains
Your Audience’s Pains
Used by:
- CMOs & Marketing Teams
- Campaign Marketers
- Market Research & Insights Teams
- Strategic Planning & Account
Management Teams of Top Ad
Agencies
Unique Audience Pains Tracking Matrix Methodology
100% Hierarchy-based I 100% Scorecard-based





Pains Tracking on Any B2C
Audience Segments
In 20 languages around the world
Uses HiQuant Science
Based on Statistically-Representative
Samples of your Target Audience
Pains Tracking on Any B2B
Audience Segments
In 20 languages around the world
Full Project Management
By our Marketing Effectiveness
Specialists
- Preparation, Loading & Data Quality Control
- Performance Report, Presentation &
Recommendations