Fournaise PainsTracker™ – For More Accurate & Sharper Audience Understanding | Fournaise – The Marketing Effectiveness Tracker & Booster®

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70% of Marketers Don’t Know Enough About Audience Pains & Needs

The more Marketers can accurately understand their target audience, the more effective their Marketing strategies, campaigns and programs will be. For this, Marketers need to have a precise understanding of the target audience’s pains, needs, wants and expectations. In this context, Fournaise PainsTracker™ is rated by our Marketer clients as the best, most relevant and clearest Pains Tracking solution available today:

100% Hierarchy-Based

Tracks, Quantifies,
Ranks & Prioritises
Pains, Needs, Wants & Expectations

100% Scorecard-Based

Uses a Unique
3-Dimensional
Pains Scoring
Methodology

100% Science

100% Data-driven
100% Scorecard-based
Works for Any Audience
Anywhere in the World

Tracks, Quantifies, Ranks & Prioritises Your Audience’s Pains

With its unique science-based Audience Pains Tracking model Fournaise PainsTracker™ will:

Track & quantify for Marketers their target audience’s pains, needs, wants & expectations – by audience segments
Rank & prioritise these pains, needs, wants & expectations in the form of Pains Matrices – by audience segments
Therefore giving Marketers a more accurate and sharper understanding of their target audience
So that they can develop strategies, campaigns and/or programs that will focus on the right pains, needs, wants & expectations, leading to increased Marketing Effectiveness & Performance