Management Team

Jerome Fontaine
CEO & Marketing Effectiveness Chief

With more than 20 years of global marketing track record (covering Europe, Asia Pacific & North America), French-born Jerome Fontaine is one of the world’s experts in the field of Marketing Performance, Marketing Effectiveness & Marketing ROI. He has applied his Marketing Performance and Effectiveness expertise to and for some of the biggest Brands including Nestlé, United Parcel Service (UPS), Volvo, Intel, Dell, Hewlett-Packard, Citibank, HSBC and Panasonic. Jerome is a former Partner, Brand Director and Marketing Services Director at Euro RSCG (Havas group), one of the leading global advertising agencies, where he was managing high profile brands such as Philips, Guerlain, Evian Mineral Water, Prudential, Yahoo!, Air France, Vietnam Airlines and Danone. He spent many years as lead Marketer in the Consumer Division of Compaq Computer Asia Pacific (that he joined from the Consumer Division of Compaq Computer France) and was driving the team that made Compaq Presario the #1 consumer selling PC in the Asia Pacific region. Jerome holds a Master of Arts, and a Master of Business Management from EDHEC Lille, one of France’s and Europe’s Top Graduate Business Schools. He was named UK’s 2018 CEO of the Year in the Marketing Sector by CEO Monthly Magazine. He is a Certified ROI Marketer® – Master Level™.

Avis Lee
Managing Director & Vice President – Operations & Corporate Communications

Having spent more than 25 years in the marketing, branding and corporate communications industry, Avis is another specialist in Marketing Performance, Marketing Effectiveness and Marketing ROI. Her career spans the fields of advertising at Euro RSCG (Havas group) and Batey Ads (leading global advertising agencies where she was managing globally-recognised brands such as MasterCard, Ricola and the famous Singapore Airlines), of retail at CK Tang, one of Southeast Asia’s largest retail stores (where she was in charge of all Marketing Services) and finally of arts education at LASALLE College of the Arts, one of the leading arts institutions, as Chief Operating Officer (COO) in charge of global marketing, student recruitment, corporate communications and corporate affairs among other things. Avis manages and supervises Fournaise operations in North America, Europe and Asia Pacific (including Australia).
She is a Certified ROI Marketer® – Elite “5-Star” Level™.

Darren Coulson
Vice President – Operations

Australian-born Darren has over 22 years of experience in the marketing and advertising industry. He was Executive Partner with leading advertising agency Euro RSCG (Havas group) where he managed some of the world’s leading brands, including Compaq Computer, Intel, Dell, Ford, BMW, TAG Heuer, Volvo, Prudential and Philips, together with major Asian businesses such as Maxis Telecommunications, Astro All Asia Networks, and the Maybank Group. Prior to Euro RSCG, Darren worked with leading agencies DDB Needham and Monahan Dayman Adams in Australia. He won the Advertising Federation of Australia award for top full-time student at RMIT, and also won the annual John Sexton Memorial Media competition award. Darren divides his time between North America, Europe and Asia Pacific (including Australia), managing the Fournaise operations, marketing and business development programs in these regions.
He is a Certified ROI Marketer® – Elite “5-Star” Level™.

Stephane Beaudet
Vice President – Europe

Stephane has more than 20 years of global marketing experience under his belt. He was recently the International Regional Manager at Chivas Brothers in charge of the Gulf region, India, Japan, Australia/NZ, Poland and the Czech Republic – where he was tasked to maximise the profitable development of a portfolio of Premium Spirits: Chivas Regal, Ballantine’s, The Glenlivet and Beefeater. Previously based in Ireland, he was the Marketing Manager (Wines, Champagne, RTD) for Irish Distillers (the producer of Jameson, the world’s fastest growing international brand of whiskey), after having spent several years as Regional Marketing Manager for leading wine & spirits organisation Pernod Ricard, covering Southeast Asia (Singapore, Malaysia, Indonesia, Vietnam and the Philippines). Stephane has a Degree in International Business and Marketing, Economics from the Ecole Supérieure de Commerce International.

Mayur Lohite
Chief Technology Solutions

Fournaise’s Technology Leader with significant internet applications programming experience under his belt, Mayur is a specialist in Web Applications engineering and development, and cyber security. Managing all Fournaise front- and back-end development teams around the world, he oversees the conceptualisation and deployment of all cloud-based Fournaise Marketing Effectiveness Tracking & Boosting (MarkEff) Solutions across the Fournaise Centres of Excellence for Research, Technology and Development (RTD). He also spearheads all the mission-critical Fournaise Data Centres, Network and Server Farms across the world, together with the company’s relationship with strategic technology partners such as Microsoft, Cisco, IBM and Dell.

May Tan
Chief Legal – Corporate Law & Intellectual Property Protection

A trained lawyer, May has been in practice for more than 20 years, having been admitted as a barrister of England and Wales in July 1995 and to the Singapore Bar in 1996. May oversees and manages for Fournaise all matters related to Intellectual Property Protection (including trademarks, patents and copyrights) and Corporate Law across the world: North America, Europe and Asia Pacific (including Australia).