Fournaise – The Marketing Effectiveness Tracker & Booster®Jerome Fontaine Named UK’s 2018 CEO of the Year in Marketing Sector by CEO Monthly Magazine
Jerome Fontaine, CEO & Marketing Performance Chief of Fournaise – The Marketing Effectiveness Tracker & Booster®, has been named the UK’s 2018 CEO of the Year in the Marketing Sector by CEO Monthly Magazine.
UK-based CEO Monthly Magazine (www.ceo-review.com) is one of the leading CEO-focused publications – dedicated to showcasing...
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The Trouble with CMOs
An excellent Harvard Business Review (HBR) analysis on why CMOs never last. By Kimberly A. Whitler, assistant professor of marketing at the University of Virginia’s Darden School of Business, and a Forbes contributor who has written for Ad Age and The CMO Council, and who is a 3-time CMO herself – in collaboration with Neil Morgan, the PetSmart Distinguished Chair in Marketing at Indiana University.
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83% of Marketers Neglect their Customer Value Propositions
83% of Marketers pay little attention to the Customer Value Propositions (CVPs) in their strategies, campaigns and ads. They do not practise CVP & Message Effectiveness Optimisation (MEO), and then wonder why their strategies, campaigns and ads underperform business-wise when deployed. That’s one of the findings identified by The Fournaise Marketing Group...
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Are CMOs Unfit for the Job? How the CEO Can Make a Difference
A Chief Executive interview of Fournaise's CEO & Marketing Performance Chief, Jerome Fontaine, by Kimberly A. Whitler from Indiana University’s Kelley Business School in the US. Kimberly is a Forbes contributor, has written for CMO.com, Ad Age, The CMO Council, Chief Marketer and HBR.org. Chief Executive is one of the largest publications for CEOs, Presidents, Chairmen & Top Management Executives in the US.
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