Fournaise – The Marketing Effectiveness Tracker & Booster®Jerome Fontaine Named UK’s 2018 CEO of the Year in Marketing Sector by CEO Monthly Magazine
Jerome Fontaine, CEO & Marketing Performance Chief of Fournaise – The Marketing Effectiveness Tracker & Booster®, has been named the UK’s 2018 CEO of the Year in the Marketing Sector by CEO Monthly Magazine.
UK-based CEO Monthly Magazine (www.ceo-review.com) is one of the leading CEO-focused publications – dedicated to showcasing...
Read More
Fournaise Named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019
Fournaise has been named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019, by APAC Insider Magazine. APAC Insider (https://www.apac-insider.com) is one of the leading business publications in the Asia Pacific region, exploring everything from business strategy and analysis to emerging trends and growth opportunities…
Read More
The Trouble with CMOs
An excellent Harvard Business Review (HBR) analysis on why CMOs never last. By Kimberly A. Whitler, assistant professor of marketing at the University of Virginia’s Darden School of Business, and a Forbes contributor who has written for Ad Age and The CMO Council, and who is a 3-time CMO herself – in collaboration with Neil Morgan, the PetSmart Distinguished Chair in Marketing at Indiana University.
Read More
83% of Marketers Neglect their Customer Value Propositions
83% of Marketers pay little attention to the Customer Value Propositions (CVPs) in their strategies, campaigns and ads. They do not practise CVP & Message Effectiveness Optimisation (MEO), and then wonder why their strategies, campaigns and ads underperform business-wise when deployed. That’s one of the findings identified by The Fournaise Marketing Group...
Read More