Bloomberg’s Paul Gordon interviews
Jerome Fontaine, CEO & Chief Tracker of
The Fournaise Marketing Group
Katherine Watts at firstname.lastname@example.org
About the Fournaise 2007 Global Marketing Effectiveness Report – Background and Methodology
The Fournaise 2007 Global Marketing Effectiveness Report is derived from the Fournaise 2007 Global Marketing Effectiveness Tracking Survey run on more than 3,000 business-to-business (B2B) and business-to-consumer (B2C) marketing professionals (including Chief Marketing Officers, Vice-Presidents of Marketing, Heads of Marketing and Marketing Directors) working for Small & Medium Enterprises (SMEs) and Large Corporations in North America, the United Kingdom, Australia, Greater China, India and Singapore (when combined these regions/countries represent more than 65% of all reported global advertising spending – offline and online – in 2007).