Marketing Effectiveness News & Releases

LONDON, 01 July 2019 – The Fournaise Marketing Group (“Fournaise”) has been named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019, by APAC Insider Magazine.

APAC Insider (https://www.apac-insider.com) is one of the leading business publications in the Asia Pacific region. Exploring everything from business strategy and analysis to emerging trends and growth opportunities, APAC Insider is an invaluable resource for more than 160,000 leaders and decision-makers looking to be kept fully informed of major business developments in the region.

Fournaise is one of the world’s leading Marketing Effectiveness Tracking & Boosting (METB) companies. Using its proprietary METB technology, solutions and models Fournaise has over the last 15 years tracked and boosted the effectiveness of more than 2.5 million marketing strategies, products, programs, campaigns & ads, across 20 countries, 13 industries (B2C & B2B) and 18 languages, for Fortune 500 companies, SMEs and top advertising agencies.

Fournaise tracks & measures what works, what does not, where, on which audience and very importantly it understands why. From there Fournaise advises Senior Management & Marketers on the strategic and/or tactical corrective actions they should take to push their Marketing to deliver better results, effectiveness & ROI.

“We recognise truly outstanding and innovative businesses when we see them. And when we do, we like to reward them” said Jessica Daykin, APAC Insider’s Editor. “The APAC Insider Awards are all about bringing to the fore those firms who, through their commitment, enthusiasm, expertise and willingness to do things differently, are rewriting their industry’s rule book while achieving incredible results, both for their clients and themselves in the Asia Pacific region. That’s why, in the Marketing Effectiveness category, we have selected Fournaise as Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists for 2019” she added.

“Being named Asia Pacific’s Most Outstanding Marketing Effectiveness Specialists 2019 by APAC Insider Magazine is a great honour for Fournaise” said Jerome Fontaine, Fournaise’s CEO & Marketing Performance Chief.

“Marketing Effectiveness Tracking & Boosting is a complex, specialised multi-dimensional game of data-driven optimisation. What sets Fournaise apart is the fact that (1) our team is first and foremost made of experienced successful Marketers, with over 20 years of track record in senior Marketing positions for some of the world’s top companies (covering product, pricing, channel & communication), and (2) we have a proprietary technology solution for each type of optimisation needed, enabling us to provide a complete, robust, 360-degree Marketing Effectiveness offering to our clients: from Audience Tracking Optimisation (ATO) to Product, CVP & Message Effectiveness Optimisation™ (PMEO™), Creative Effectiveness Tracking & Optimisation (CETO), Campaign Performance Tracking & Optimisation (CPTO) and Brand Performance Tracking & Optimisation (BPTO)” Fontaine added.

“We are known for the high quality of the Marketing Effectiveness work, analyses and recommendations we deliver to our clients, and for our no-nonsense, 100% result-driven philosophy. All we care about is to help our clients push their Marketing to generate better results: more sales, more market share, more prospects, more registrations, more sign-ups, more customer demand” Fontaine concluded.

The APAC Insider Magazine interview of Jerome Fontaine titled “What’s the Problem with Marketing?” is at: https://www.apac-insider.com/2019-what-s-the-problem-with-marketing