LONDON, 05 Sep 2019 – The Fournaise Marketing Group (“Fournaise”) has been named as one of the Top 50 Innovative Companies to Watch 2019, by The Silicon Review.
US-based “The Silicon Review” (www.thesiliconreview.com/) is one of the most trusted online and print community for business professionals. With a subscription of over 95,000 thought-provoking CEOs, CIOs, CTOs, CMOs, CFOs, VPs, Managers and Entrepreneurs around the world, it focuses on sharing innovative industry solutions developed by future-thinking companies and budding hot enterprises. With a 75% reach in the Fortune 5,000 companies and a 44% reach among business leaders, it is the place where top business professionals, venture capitalists and leading decision-makers come to learn and share their experiences about products, technologies and latest business trends.
Fournaise is one of the world’s leading Marketing Effectiveness Tracking & Boosting (METB) companies. Using its proprietary METB technology, solutions and models Fournaise has over the last 15 years tracked and boosted the effectiveness of more than 2.5 million marketing strategies, products, programs, campaigns & ads, across 20 countries, 13 industries (B2C & B2B) and 18 languages, for Fortune 500 companies, SMEs and top advertising agencies.
Fournaise tracks & measures what works, what does not, where, on which audience and very importantly it understands why – covering Products, Pricing, Channel, Brand & Communication. From there Fournaise advises Senior Management & Marketers on the strategic and/or tactical corrective actions they should take to push their Marketing to deliver better results, effectiveness & ROI.
Marketing Effectiveness Tracking & Boosting is a complex multidimensional game of optimisation. To best identify and fix the effectiveness issues faced by its clients, Fournaise has developed a unique problem-specific, optimisation-focused suite of nine proprietary technology solutions organised into five proprietary categories – these solutions are 100% science-based, 100% data-driven, work on any audience anywhere in the world, and are delivered by Fournaise under its unique “Performance-Tracking as a Service” (or PTaaS) model:
1) Audience Tracking Optimisation (ATO) & Product Effectiveness Audit (PEA)
- Fournaise MarketTracker™
- Fournaise PainsTracker™
- Fournaise ProfileTracker™
- Fournaise ProductTracker™
2) Product, CVP & Message Effectiveness Optimisation™ (PMEO™)
- Fournaise CVPOptimiser®
3) Creative Effectiveness Tracking & Optimisation (CETO);
- Fournaise CreativeTester®
4) Campaign Performance Tracking & Optimisation (CPTO)
- Fournaise CampaignAnalyser™
5) Brand Performance Tracking & Optimisation (BPTO)
- Fournaise BrandAnalyser™
The Fournaise Marketing Effectiveness Tracking & Boosting (METB) solutions have been rated as “Best in Class” by Fournaise’s Marketer clients around the world.
The SiliconReview Magazine interview of Jerome Fontaine titled “70% of Marketing Strategies & Campaigns Under-Perform and Fail to Deliver the Expected Business Results” is at: https://thesiliconreview.com/magazines/an-exclusive-interview-with-jerome-fontaine-global-ceo-marketing-performance-chief-of-fournaise/.