Marketing Effectiveness News & Releases

LONDON, 21 March 2011 – The Fournaise Marketing Group, one of the global leaders in Marketing Performance Measurement & Management (MPM), today announced it posted record revenue, profit and growth results for the financial year 2010.

Its growth was fuelled by the increasingly strong pressure Marketers face from their management to deliver higher Marketing ROI and to demonstrate marketing generates business for the organisation.

While last year’s challenging global economic environment made it tough for the marketing, advertising and media industry at large, Fournaise grew its client portfolio by 50%, increased its revenue by 65% and more than doubled its profits, reinforcing its position as one of the global industry leaders in the field of Marketing Performance Science to Generate More Customer Demand.

Its Cloud-based Next Generation of Marketing Performance Boosting Technology Solutions have now tracked & boosted marketing strategies and cross-channel campaigns across more than 20 countries worldwide and 13 vertical industries for FORTUNE 500 companies, Large Corporations, Small & Medium Enterprises (SMEs) and Advertising Agencies.

They are available at the click of a button and have the unique ability to Track & Boost the performance of any type of marketing strategy and campaign on any target audience anywhere in the world in any traditional or online medium – automatically, seamlessly and real time.

They feed Marketers with the critical data, analyses and recommendations needed to be able to move their money to the areas that are delivering results to generate more customer demand for their products/services.

“Our job is to push our clients’ cross-channel marketing strategies and activities to deliver better top-line results: more customer demand, more prospects, more sales, more conversion or more market share” says Jerome Fontaine, CEO & Chief Tracker of The Fournaise Marketing Group.

“Our 100% End-to-End Tracking Management Model in the field of Marketing Performance Science to Generate More Customer Demand is unique: we take care of everything for our clients – our next gen technology tracks and analyses their strategies and campaigns real time across all media channels, while our marketing tracking specialists provide ongoing service, advice and recommendations. In today’s world of cold, Use-It-Yourself marketing automation technology, that’s what attracts Marketers to us. And that explains our solid growth around the world” he added.

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About The Fournaise Marketing Group – The Marketing Performance Booster®

Fournaise is one of the Global Leaders in Marketing Performance Measurement & Management (MPM).

Their Technology Solutions Track & Boost the performance of any marketing strategy and any ad campaign, in any media (traditional, online and mobile), on any audience, anywhere in the world – automatically, seamlessly and real time.

They feed Marketers with the critical Marketing Performance Data they need to generate more customer demand for their products/services.

Fournaise’s solutions are used across 20 countries worldwide and 13 vertical industries by FORTUNE 500 companies, Large Corporations, SMEs and Advertising Agencies.

Fournaise’s Global Headquarters are in the UK, with operations in the US, Asia and Australia.