Fournaise DemandGenerator™
The 360-degree Customer Demand & Growth Generation Program
Category: Demand Generation & Growth Acceleration

Marketers are constantly under pressure to generate more customer demand for their products in order to achieve growth or growth acceleration for their organisation. In this context, Fournaise DemandGenerator™ is *rated by our Marketer clients as the best 360-degree, Data-Driven Customer Demand & Growth Generation Program available:

Fournaise DemandGenerator™ is made up of 1 proprietary Effectiveness Tracking model and built around 1 DemandGen Formula. It will deliver 5 types of Tracking Data & Results, to enable Marketing & Sales to develop more result-effective strategies, campaigns, programs and/or activities:

1. Business Opportunities Identification & Quantification Tracking: Fournaise DemandGenerator™ will dissect & analyse industries, markets, segment & categories, to track, calculate & quantify business opportunities, and build Incremental Business Opportunity (IBO) Prioritisation Matrix – enabling Marketers & Sales to scientifically identify the size of the IBOs on which they want to focus their strategies, campaigns, programs and activities, for incremental demand (and thereafter sales) generation
2. Audience Pains Tracking: Fournaise DemandGenerator™ will track, quantify, rank & prioritise the audience’s pains, needs, wants & expectations in the target IBOs, in the form of Pains Matrices, to give Marketers & Sales sharper and more accurate audience understanding
3. Categories & Product Types Purchase Tracking: Fournaise DemandGenerator™ will track the types of products the audience buys, and will calculate, rank and compare Category Purchase Rates (CPR) & Product Type Purchase Rates (PTPR)
4. Your Products – AIT Performance Tracking: Fournaise DemandGenerator™ will track the Awareness, Interest and Transaction funnel of your products (or SKUs) by calculating their Awareness Rates (AWR), Product Trial Rates (PTR) and Product Purchase Rates (6PR) for the target audience segments – to identify the effectiveness problem areas, and build from there an Awareness-Interest-Transaction (AIT) Problem Summary Matrix
5. Your Products – Product & Message Effectiveness Optimisation: Fournaise DemandGenerator™ will build the Winning CVP Architecture® and related Optimised Product Story® (OPS™) for your cash cow and/or star products – for better & more effective Product Story-telling

The 360-degree Customer
Demand & Growth
Generation Program

Used by:

• CEOs & Top Management
• CMOs & CSOs
• Marketing Teams
• Sales Teams
• Market Research & Insights Teams

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5 Tracking Applications in 1 Demand Generation Program

Tracking Data Captured
by 4 Fournaise Solutions

Uses HiQuant Science

Based on Statistically-Representative
Samples of your Target Audience

On Any Target Audience

B2C and B2B, in 20 Languages
around the world

Unique Presentation+Workshop Delivery Format

Usually involving Marketing, Sales
& Research