Fournaise CVPOptimiser®
For More Effective Products & More Effective Product Story-Telling
Category: Product, CVP & Message Effectiveness Optimisation® (PMEO®)

To generate more customer demand, Marketers need to ensure their products are effectively triggering and engaging with their target audience. For this, Marketers need to ensure (A) their product innovations are spot on effectiveness-wise, and (B) they tell and deploy more effective product stories for their current products. In this context, Fournaise CVPOptimiser® is rated by our Marketer clients as the sharpest and most powerful (in other words the best in class) Product, CVP & Message Effectiveness Optimisation® (PMEO®) solution available today:

With its unique science-based Product, CVP & Message Effectiveness Optimisation® (PMEO®) model built around its proprietary WOPS® formula, Fournaise CVPOptimiser® will:

1. 1. Track, measure and rank for Marketers the effectiveness of current or innovation umbrella, product, service and organisation Customer Value Propositions (CVPs) on their target audience – to measure, score and identify which ones are Hero CVP® and which ones are Support CVP®, and in which order/hierarchy
   2. Organise these CVPs into a Winning CVP Architecture® = the combination of umbrella, product, service and/or organisation CVPs with the highest probability to engage and trigger the target audience (for incremental demand generation)
   3. And build from there a related Optimised Product Story® that will become the heart of Innovation Briefs (for Product Innovation and R&D), or the heart of Marketing/Communication/Sales strategies and campaigns (for Current Products). An Optimised Product Story® is the most effective way to build a new product and the most effective way to enhance a current product and bring its enhanced positioning or re-positioning to life

Builds More Effective
Products, More Effective Product Stories & More Effective Innovations

Used by:

• CMOs & Senior Marketers
• Product Marketers
• R&D Teams
• Market Research & Insights Teams

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Unique Winning CVP Architecture® Methodology
100% Hierarchy-based
I 100% Scorecard-based

Builds the Optimised
Product Story®

Uses HiQuant Science

Based on Statistically-Representative
Samples of your Target Audience

On Any Target Audience

B2C and B2B, in 20 Languages
around the world

Full Project Management

By our Marketing Performance
Specialists

• Preparation, Loading & Data Quality Control
• Performance Report, Presentation &
  Recommendations