Fournaise CVPOptimiser®
For More Effective CVPs, Product Stories, Positionings & Messages
Category: CVP & Message Effectiveness Optimisation (CMEO)

To generate more customer demand, Marketers need to ensure the Messages they deploy in their campaigns and other activities are effectively triggering and engaging with their target audience. For this, they need to ensure their Customer Value Propositions (CVPs) are as effective as possible, so that they can they build more effective Product Stories, and from there more effective Positionings and Messages. In this context, Fournaise CVPOptimiser® is rated by our Marketer clients as the best in class CVP & Message Effectiveness Optimisation solution available today:

With its unique science-based CVP & Message Effectiveness Optimisation (CMEO) model built around its proprietary WOPS® formula, Fournaise CVPOptimiser® will:

1. 1. Scientifically track, measure and rank for Marketers the effectiveness of their brand, product, service and organisation Customer Value Propositions (CVPs) on their target audience – to measure, score and identify which ones are Hero CVP® and which ones are Support CVP®, and in which order/hierarchy
   2. Scientifically organise these CVPs into a Winning CVP Architecture® = the combination of umbrella, product, service and/or organisation CVPs with the highest probability to engage and trigger the target audience (for incremental demand generation)
   3. And scientifically build from there a related Optimised Product Story® that will become the heart of the Marketing, Communication and/or Sales briefs, strategies and campaigns – an Optimised Product Story® is the most effective way to bring a product to life and to communicate it to a target audience

Builds More Effective
CVPs, Product Stories,
Positionings & Messages

Used by:

• CMOs & Senior Marketers
• Product Marketers
• R&D Teams
• Market Research & Insights Teams

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Unique Winning CVP Architecture® Methodology
100% Hierarchy-based
I 100% Scorecard-based

Builds the Optimised
Product Story®

Uses HiQuant Science

Based on Statistically-Representative
Samples of your Target Audience

On Any Target Audience

B2C and B2B, in 20 Languages
around the world

Full Project Management

By our Marketing Effectiveness
Specialists

• Preparation, Loading & Data Quality Control
• Performance Report, Presentation &
  Recommendations