Fournaise CustomerGenerator®
The Prospect Acquisition & Tracking TURBO-BOOSTER™
HARD Campaign Performance-Tracking DURING Deployment, using Actuals (with built-in Prospect Acquisition Tracking)

75% of Marketing & Ad Campaigns Under-Performed Last Year

They did not deliver the business results Marketers (and their Top Management) expected.

We tracked 3 reasons why and have identified that in 85% of the cases, there is no real-time Ad Optimisation across all offline/online media (traditional, digital, mobile, direct and others) + the Ads’ Call-To-Action is too often neglected, resulting in a high Ad Leakage Rate.

Reason #1

Weak, Unattractive,
Off-Target Customer Value Propositions (CVPs)
Reason #2

Under-Performing
Creative Executions
Reason #3

Lack of 2D Creative+Media
Campaign Optimisation
(Across All Media Types)

The Problem: Prospect-driven Marketers Struggle to Track Ad Performance Across All Media (Offline/Online), Real Time – So They Can’t Optimise Much.
Fournaise CustomerGenerator® Fixes That.

Fournaise CustomerGenerator® enables Marketers & Ad Agencies to kill 3 birds with 1 stone:

  1. Track Ad Performance across all offline/online media, real time – to see which Ads delivered
  2. Capture prospects at the same time with its built-in Personalised Acquisition Platforms
  3. Automatically feed prospects to Sales Forces & monitor Sales Forces’ conversion performance
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Used by:

  • B2B Prospect-driven Marketers
  • B2C Prospect-driven Marketers
  • Marketing Research Teams
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Unique KryptoCode™
Ad Tracking Methodology

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  • Embedded in all Ads deployed and enabling Ad Performance-Tracking at Ad, Insertion, Media, Geo levels
  • Personalised KryptoCodes™ for campaigns where Hyper-Personalisation is needed, or Generic KryptoCodes™
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Personalised 360-degree Prospect Acquisition Platforms

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Prospects interested in
products/services in the Ads can
submit KryptoCodes™ online &
by mobile (desktops, laptops,
smartphones, tablets), phone or SMS
‏

Real-Time Track Any Ad
in Any Offline/Online Media

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View Campaigns & Ads
Performance Results
Marketers Dashboard (FROI)

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Real-Time Results
By Ads, Media, Insertions, Geographies

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Full Project Management
By our Marketing Effectiveness
Specialists

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  • Preparation, Loading & Data Quality Control
  • Performance Report, Presentation &
    Recommendations

Summary

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