75% of Marketing & Ad Campaigns Under-Performed Last Year
They did not deliver the business results Marketers (and their Top Management) expected.
We tracked 3 reasons why and have identified that in 85% of the cases, there is no real-time Ad Optimisation across all offline/online media (traditional, digital, mobile, direct and others) + the Ads’ Call-To-Action is too often neglected, resulting in a high Ad Leakage Rate.
Reason #1
Weak, Unattractive,
Off-Target Customer Value Propositions (CVPs)
Off-Target Customer Value Propositions (CVPs)
Reason #2
Under-Performing
Creative Executions
Creative Executions
Reason #3
Lack of 2D Creative+Media
Campaign Optimisation
(Across All Media Types)
Campaign Optimisation
(Across All Media Types)
The Problem: Prospect-driven Marketers Struggle to Track Ad Performance Across All Media (Offline/Online), Real Time – So They Can’t Optimise Much.
Fournaise CustomerGenerator® Fixes That.
Fournaise CustomerGenerator® enables Marketers & Ad Agencies to kill 3 birds with 1 stone:
- Track Ad Performance across all offline/online media, real time – to see which Ads delivered
- Capture prospects at the same time with its built-in Personalised Acquisition Platforms
- Automatically feed prospects to Sales Forces & monitor Sales Forces’ conversion performance
Unique KryptoCode™
Ad Tracking Methodology
- Embedded in all Ads deployed and enabling Ad Performance-Tracking at Ad, Insertion, Media, Geo levels
- Personalised KryptoCodes™ for campaigns where Hyper-Personalisation is needed, or Generic KryptoCodes™
Prospects interested in
Personalised 360-degree Prospect Acquisition Platforms
Prospects interested in
products/services in the Ads can
submit KryptoCodes™ online &
by mobile (desktops, laptops,
smartphones, tablets), phone or SMS
Real-Time Track Any Ad
in Any Offline/Online Media
View Campaigns & Ads
Performance Results
Marketers Dashboard (FROI)
Real-Time Results
By Ads, Media, Insertions, Geographies
Full Project Management
By our Marketing Effectiveness
Specialists
- Preparation, Loading & Data Quality Control
- Performance Report, Presentation &
Recommendations