We are one of the world’s leading Marketing Performance Measurement & Management (MPM) companies.
We Track & Boost the Effectiveness of 2.5+ million Marketing (Product, Service, Pricing, Channel & Communication) Strategies, Programs, Campaigns and/or Ads each year across 20 countries, 13 industries and 11+ languages. B2C. B2B. For Fortune 500 & Large companies, SMEs and Top Ad Agencies.
We know which Marketing Strategies, Programs, Campaigns and Ads work, which ones do not, when, where, on which audience, why, and advise Marketers on how to get better results, effectiveness & ROI.
Our Marketing Performance Tracking & Boosting Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and Organisations such as:
The CVP & Message Effectiveness SUPER-CALCULATOR™
Next Gen CVP & Message Effectiveness Optimisation Science: Performance-Track the effectiveness of your Umbrella, Product & Service CVPs on your audience to build effective “Winning” CVP Architectures.
The Pains, Needs, Wants, Expectations SUPER-TRACKER™
Next Gen Pains & Wants Ranking Science: Track & Rank your audience’s Pains, Needs, Wants & Expectations in the Right Order/Hierarchy. Build more spot-on Trigger Points Architecture Matrices.
The Creative Effectiveness SUPER-CALCULATOR™
Next Gen 6-KPI Creative Effectiveness Tracking Science: Test-Score which Ads creatively work (or don’t), on which segments and why; then take the relevant corrective creative actions for better results & ROI.
The Cross-Channel Campaign Performance SUPER-TRACKER™
Next Gen All-Media (During/Post) Campaign Performance-Tracking Science: Unique 8-KPI “2D” Creative+Media Effectiveness Tracking. Run Creative+Media Predictive Optimisation Scenarios. Read More
The Most Comprehensive Brand Performance SUPER-TRACKER™
Next Gen Brand Performance Tracking & Optimisation (BPTO) Science: Unique 360-degree BPTO Model covering up to 40 bespoke Brand KPIs, bespoke Competitors & bespoke Segment Tracking Analyses. Read More
The Prospect Acquisition & Tracking TURBO-BOOSTER™
Next Gen All-Media (Real-Time) Campaign Performance-Tracking: Identify which Ads deliver prospects across all media (traditional, digital, mobile), while capturing + feeding prospects to your Sales Force. Read More
83% of Marketers pay little attention to the Customer Value Propositions (CVPs) in their strategies, campaigns and ads. They do not practise CVP & Message Effectiveness Optimisation (MEO), and then wonder why their strategies, campaigns and ads underperform business-wise when deployed. That’s one of the findings identified by The Fournaise Marketing Group...
In today’s age of business performance 76% of Marketers still use the wrong Key Performance Indicators (KPIs) to track and prove the effectiveness and ROI of their Marketing strategies and campaigns (and therefore prove their worth). That’s one of the findings identified by The Fournaise Marketing Group, one of the world’s leading Marketing Performance Measurement & Management (MPM) companies…
90% of Marketers are not trained in Marketing Performance & Marketing ROI, and 80% struggle with being able to properly demonstrate to their Top Management the business effectiveness of their Marketing spending, campaigns and activities. That’s one of the findings identified by Fournaise – one of the world’s leading All-Media Marketing Performance Measurement & Management (MPM) companies...