We are one of the world’s leading Marketing Performance Measurement & Management (MPM) companies.
Over the last 14 years we Tracked & Boosted the Effectiveness of 2.5+ million Marketing (Product, Pricing, Channel, Communication, Brand) Strategies, Campaigns & Ads across 20 countries, 13 industries & 13 languages. B2C & B2B. For Fortune 500 & Large organisations, SMEs and Top Ad Agencies.
We track and know what works, what does not, where, when, on which audience segments and importantly why. From there we advise Management & Marketers on what they should do to get Better Results, Effectiveness & ROI.
Our Marketing Effectiveness Tracking & Boosting Solutions have been used and activated by Marketers & Ad Agencies on B2C and B2B target audience on/for Brands and Organisations such as:
Its unique WOPS™ Product & Message Effectiveness Optimisation model will build for you higher-performance products and will construct more effective product stories for your current products. 100% data-driven. Read More
Rated the best 360-degree Customer Demand Generation & Growth Acceleration Program. Covering segments, products, pricing, channels & communication. 100% data-driven. 100% audience-customisable. Read More
Its unique 6-KPI Creative Effectiveness Tracking & Optimisation model will identify effectiveness problems with your creative executions, and will advise you on the corrective creative actions to take. 100% data-driven. Read More
Its unique Audience PNWE Tracking model will track, quantify, rank & prioritise your target audience’s pains, needs, wants & expectations – for deeper and sharper audience understanding. 100% data-driven. Read More
Its unique Category+Product Performance-Tracking model will track the products your audience buys within your categories, track your products’ AIT performance & identify effectiveness issues. 100% data-driven. Read More
The Most Comprehensive Brand Performance SUPER-TRACKER™. Its unique 360-degree Brand Performance Tracking & Optimisation model tracks up to 40 bespoke Brand KPIs against up to 10 bespoke competitors. Read More
An excellent Harvard Business Review (HBR) analysis on why CMOs never last. By Kimberly A. Whitler, assistant professor of marketing at the University of Virginia’s Darden School of Business, and a Forbes contributor who has written for Ad Age and The CMO Council, and who is a 3-time CMO herself – in collaboration with Neil Morgan, the PetSmart Distinguished Chair in Marketing at Indiana University.
83% of Marketers pay little attention to the Customer Value Propositions (CVPs) in their strategies, campaigns and ads. They do not practise CVP & Message Effectiveness Optimisation (MEO), and then wonder why their strategies, campaigns and ads underperform business-wise when deployed. That’s one of the findings identified by The Fournaise Marketing Group...
In today’s age of business performance 76% of Marketers still use the wrong Key Performance Indicators (KPIs) to track and prove the effectiveness and ROI of their Marketing strategies and campaigns (and therefore prove their worth). That’s one of the findings identified by The Fournaise Marketing Group, one of the world’s leading Marketing Performance Measurement & Management (MPM) companies…