80% of Ads & Creative Work Deployed in the Media Under-Perform
To ensure their ads generate the desired business results, Marketers need to boost their ads’ effectiveness and ROI. In this context, Fournaise CreativeTester™ is rated by our Marketer clients as the best, most pertinent and most actionable Creative Effectiveness Tracking & Optimisation (CETO) solution available today:
6-KPI Effectiveness Tracking
Tracks & Measures
Creative Effectiveness across 6 KPIs covering Impact & Engagement
Creative Effectiveness across 6 KPIs covering Impact & Engagement
Corrective Creative Actions
Identifies Creative Effectiveness Weaknesses & Advises on Corrective Actions
100% Science
- 100% Data-driven
- Works for Any Audience
- Works with Any Type of
Creative Execution
Make Your Ads, Campaigns & Other Creative Executions More Effective
With its unique science-based 6-KPI Creative Effectiveness Tracking & Optimisation (CETO) model
Fournaise CreativeTester™ will:
- Track and compare for Marketers the effectiveness of their creative executions (such as ads and campaigns) on their target audience segments
- Measure and identify which creative executions are effective, which ones are not – by audience segments
- Pinpoint the creative effectiveness problems, and explain the reason(s) behind these problems
- Advise Marketers on the corrective creative actions to take, to boost the effectiveness of the creative executions


Tracks Creative
Effectiveness & Suggests
Corrective Actions
Effectiveness & Suggests
Corrective Actions
Used by:
- CMOs & Marketing Teams
- Campaign Marketers
- Market Research & Insights Teams
- Strategic Planning & Account
Management Teams of Top Ad
Agencies
Unique 6-KPI Creative Effectiveness Tracking
Scorecard Methodology (with Scoring/Zoning)
Automatic Creative Test-Scoring with
Effectiveness Zone Plotting
Compare Creative Effectiveness
Between Audience Segments
Performance-Tracks
Any Creative Type

Uses HiQuant Science
Based on Statistically-Representative
Samples of your Target Audience
On Any Target Audience
B2C and B2B, in 20 Languages
around the world
Full Project Management
By our Marketing Effectiveness
Specialists
- Preparation, Loading & Data Quality Control
- Performance Report, Presentation &
Recommendations