Fournaise CreativeTester™
The Creative Effectiveness SUPER-CALCULATOR™
Category: Creative Effectiveness Tracking & Optimisation (CETO)

Best in Class Creative Effectiveness Tracking & Optimisation (CETO)

To ensure their ads generate the desired business results, Marketers need to boost their ads’ effectiveness and ROI. In this context, Fournaise CreativeTester™ is rated by our Marketer clients as the best, most pertinent and most actionable Creative Effectiveness Tracking & Optimisation (CETO) solution available today:

6-KPI Effectiveness Tracking

Tracks Creative Effectiveness across 6 KPIs, covering Impact, Interest
& Engagement
100% Scorecard-Based

Uses a Unique
Creative Effectiveness Scoring & Plotting Methodology

100% Science

  • 100% Data-driven
  • 100% Scorecard-based
  • Works for Any Type of
    Creative Execution

Make Your Ads, Campaigns & Other Creative Executions More Effective

With its unique science-based 6-KPI Creative Effectiveness Tracking & Optimisation (CETO) model
Fournaise CreativeTester™ will:

  1. Track and compare for Marketers the effectiveness of their creative executions (such as ads and campaigns) on their target audience segments
  2. Measure and identify which creative executions are effective, which ones are not – by audience segments
  3. Pinpoint the creative effectiveness problems, and explain the reason(s) behind these problems
  4. Advise Marketers on the corrective creative actions to take, to boost the effectiveness of the creative executions

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The Creative Effectiveness
SUPER-CALCULATOR™
Used by:

  • CMOs & Marketing Teams
  • Campaign Marketers
  • Market Research & Insights Teams
  • Strategic Planning & Account
    Management Teams of Top Ad
    Agencies
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Unique 6-KPI Creative Effectiveness Tracking
Scorecard Methodology (with Scoring/Zoning)
Automatic Creative Test-Scoring with
Effectiveness Zone Plotting

1

Compare Creative Effectiveness
Between Audience Segments

2

Performance-Tracks
Any Creative Type
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Uses HiQuant Science
Based on Statistically-Representative
Samples of your Target Audience

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On Any Target Audience
B2C and B2B, in 18 Languages
around the world

multilanguage

Full Project Management
By our Marketing Performance
Specialists

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  • Preparation, Loading & Data Quality Control
  • Performance Report, Presentation &
    Recommendations

Summary

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