Fournaise CreativeTester™
For More Effective Creative Work & Better Results
Category: Creative Effectiveness Tracking & Optimisation (CETO)

To ensure their ads generate the desired business results, Marketers need to boost their ads’ effectiveness and ROI. In this context, Fournaise CreativeTester™ is rated by our Marketer clients as the best, most pertinent and most actionable Creative Effectiveness Tracking & Optimisation (CETO) solution available today:

With its unique science-based 6-KPI Creative Effectiveness Tracking & Optimisation (CETO) model
Fournaise CreativeTester™ will:

1. Track and compare for Marketers the effectiveness of their creative executions (such as ads and campaigns) on their target audience segments
2. Measure and identify which creative executions are effective, which ones are not – by audience segments
3. Pinpoint the creative effectiveness problems, and explain the reason(s) behind these problems
4. Advise Marketers on the corrective creative actions to take, to boost the effectiveness of the creative executions

Tracks Creative
Effectiveness & Suggests
Corrective Actions

Used by:

• CMOs & Marketing Teams
• Campaign Marketers
• Market Research & Insights Teams
• Strategic Planning & Account
  Management Teams of Top Ad
  Agencies

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Unique 6-KPI Creative Effectiveness Tracking
Scorecard Methodology (with Scoring/Zoning)

Automatic Creative Test-Scoring with
Effectiveness Zone Plotting

Compare Creative Effectiveness
Between Audience Segments

Performance-Tracks
Any Creative Type

Uses HiQuant Science

Based on Statistically-Representative
Samples of your Target Audience

On Any Target Audience

B2C and B2B, in 20 Languages
around the world

Full Project Management

By our Marketing Performance
Specialists

• Preparation, Loading & Data Quality Control
• Performance Report, Presentation &
  Recommendations