Fournaise CreativeTester™ – For More Effective Creative Work & Better Results | Fournaise – The Marketing Effectiveness Tracker & Booster®

Fournaise CVPOptimiser®

Rated the Best CVP & Message Effectiveness Optimisation (CMEO) Solution. Engineered to build more effective Customer Value Propositions (CVPs), product stories, positionings and messages. 100% data-driven. Read More

Fournaise InnovationOptimiser™

Fournaise BounceReducer®

80% of Ads & Creative Work Deployed in the Media Under-Perform

To ensure their ads generate the desired business results, Marketers need to boost their ads’ effectiveness and ROI. In this context, Fournaise CreativeTester™ is rated by our Marketer clients as the best, most pertinent and most actionable Creative Effectiveness Tracking & Optimisation (CETO) solution available today:

6-KPI Effectiveness Tracking

Tracks & Measures
Creative Effectiveness across 6 KPIs covering Impact & Engagement

Corrective Creative Actions

Identifies Creative Effectiveness
Weaknesses & Advises
on Corrective Actions

100% Science

100% Data-driven
Works for Any Audience
Works with Any Type of
Creative Execution

Make Your Ads, Campaigns & Other Creative Executions More Effective

With its unique science-based 6-KPI Creative Effectiveness Tracking & Optimisation (CETO) model
Fournaise CreativeTester™ will:

Track and compare for Marketers the effectiveness of their creative executions (such as ads and campaigns) on their target audience segments
Measure and identify which creative executions are effective, which ones are not – by audience segments
Pinpoint the creative effectiveness problems, and explain the reason(s) behind these problems
Advise Marketers on the corrective creative actions to take, to boost the effectiveness of the creative executions