Fournaise CampaignAnalyser™
The Cross-Channel Campaign Performance SUPER-TRACKER™
Category: Campaign Performance Tracking & Optimisation – Across All Media

Fournaise CampaignAnalyser™ enables Marketers & Ad Agencies to Soft-Track & Optimise the Performance of their Campaigns across all offline and online media, during their deployment and/or after they have been deployed, to boost their effectiveness.

Its unique 8-KPI “2D” Creative+Media Effectiveness Tracking methodology enables Marketers to:

1. Performance-Score which 2D Creative+Media Ad Combinations delivered the type and level of engagement expected by Marketers & which ones did not – comparing results across the different target audience segments, measuring what worked and what did not and identifying why
2. Run 2D Creative+Media Predictive Optimisation Scenarios – enabling Marketers to simulate Performance Results based on Creative and/or Media Spending variations
3. Take 2D Creative+Media Effectiveness Corrective Actions from there, for better Results & ROI

The Cross-Channel
Campaign Performance
SUPER-TRACKER™

Used by:

• Brand & Campaign Marketers
• Market Research & Insights Teams
• Government Marketers

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8-KPI 2D Creative+Media Effectiveness Tracking Methodology
100% Scorecard-based

Automatic Campaigns SoftScoring
with Effectiveness Zone Plotting

Comparison SoftScore Matrices
Between Audience Segments

Track Campaigns In
Offline and Online Media

Run 2D Creative+Media Predictive Optimisation Scenarios

Simulate Performance Results based on
Creative and/or Media Spending variations

On Any Target Audience

B2C and B2B, in 20 Languages
around the world

Full Project Management

By our Marketing Performance
Specialists

• Preparation, Loading & Data Quality Control
• Performance Report, Presentation &
  Recommendations