Fournaise – The Marketing Effectiveness Tracker & Booster®Unique 8-KPI “2D” Creative+Media Effectiveness Tracking Across All Offline and Online Media For Campaign Performance Optimisation
Fournaise CampaignAnalyser™ enables Marketers & Ad Agencies to Soft-Track & Optimise the Performance of their Campaigns across all offline and online media, during their deployment and/or after they have been deployed, to boost their effectiveness.
Its unique 8-KPI “2D” Creative+Media Effectiveness Tracking methodology enables Marketers to:
- Performance-Score which 2D Creative+Media Ad Combinations delivered the type and level of engagement expected by Marketers & which ones did not – comparing results across the different target audience segments, measuring what worked and what did not and identifying why
- Run 2D Creative+Media Predictive Optimisation Scenarios – enabling Marketers to simulate Performance Results based on Creative and/or Media Spending variations
- Take 2D Creative+Media Effectiveness Corrective Actions from there, for better Results & ROI
The Cross-Channel
Campaign Performance
SUPER-TRACKER™
Campaign Performance
SUPER-TRACKER™
Used by:
- Brand & Campaign Marketers
- Market Research & Insights Teams
- Government Marketers
8-KPI 2D Creative+Media Effectiveness Tracking Methodology
100% Scorecard-based
Automatic Campaigns SoftScoring
with Effectiveness Zone Plotting
Comparison SoftScore Matrices
Between Audience Segments
Track Campaigns In
Offline and Online Media
Run 2D Creative+Media Predictive Optimisation Scenarios
Simulate Performance Results based on
Creative and/or Media Spending variations
On Any Target Audience
B2C and B2B, in 20 Languages
around the world
Full Project Management
By our Marketing Effectiveness
Specialists
- Preparation, Loading & Data Quality Control
- Performance Report, Presentation &
Recommendations