Fournaise – The Marketing Effectiveness Tracker & Booster®360-degree Performance-Tracking & Optimisation
across All Critical Components & against Key Competitors
Fournaise BrandAnalyser® is possibly the most comprehensive Brand Performance Tracking solution available to Marketers today, with its unique 360-degree Brand Performance Tracking & Optimisation (BPTO) Model:
Up to 40 Brand KPIs
give you a Holistic Brand Performance View
and Service & Support
Against Key Competitors
Bespoke KPIs for Better Customisation.
Bespoke Competitors for Better Contextualisation.
Bespoke Segment Tracking Analyses (STAs) for Better Targeting.
For Fournaise BrandAnalyser®, a Brand is not just a logo, a series of ads, a website, a colour and/or some sort of creative identity (that would be an incomplete/incorrect definition of a Brand).
A Brand is instead the Sum of All Variables/Components that influence current & future sales. And these Variables/Components need to be constantly Performance-Tracked & Optimised, with maximised Customisation for maximised Relevance – so that Marketers can take the relevant strategic/tactical KPI-by-KPI actions to push their Brands to deliver better Effectiveness & Results.
Brand Performance
SUPER-TRACKER™
Used by:
- Brand Marketers
- CMOs & Marketing Teams
- Market Research & Insights Teams
Unique 360-degree Brand Performance-Tracking & Optimisation (BPTO) Methodology
Easily Spot Your Brand’s
Under-Performance (Problem) Areas
Quantify Your Audience’s Desire to Do Business with Your Brand & Key Competitors
On Any Target Audience
B2C and B2B, in 20 Languages
around the world
Full Project Management
By our Marketing Effectiveness
Specialists
- Preparation, Loading & Data Quality Control
- Performance Report, Presentation &
Recommendations