Fournaise BounceReducer®
To Better Understand Website Bounce Reasons, and Reduce It
Category: Bounce Understanding & Reduction (BUR)

Organisations spend a lot of money on their website: they want visitor traffic and they want conversions such as request for brochures, shopping cart actions, sales generation and/or lead capture. Here is the problem: research shows that despite all the web analytic and other web conversion tools available on the market, the majority of websites out there, B2C or B2B, still experience a Bounce Rate above the 50% mark – meaning on average 1 visitor out of 2 does not go further than the home page and leaves. Fournaise BounceReducer® scientifically tracks, understands and explains the reasons behind the Bounce, and from there advises on the corrective actions you should take to reduce your Bounce and increase visitor interest for your brand, products and/or services.

Fournaise BounceReducer® runs a unique science-based Bounce Understanding & Reduction (BUR) Model built around its proprietary 3-Indicator Bounce Understanding Tracking (BUT) Methodology. It tracks, measures, identifies and understands the reasons behind the Bounce on a website, and advises Marketers on what corrective actions they should take to reduce that Bounce and increase visitor interest for their brand, products and/or services.

1. Indicator #1 = 360-degree Visitor Map (360VM)

   Most web analytic tools will provide assumed, often one-dimensional demographic-based website visitor profiles based on visitors’ past search and website browsing patterns. Fournaise BounceReducer® will go deeper: it will track, measure and understand the actual human Profile of your website visitors based on a double combination of demographic and psychographic indicators of real people (not browsers) who went to your website – to scientifically build a 360-degree Visitor Map (360VM), and provide from there a more complete, deeper, accurate, human and more actionable understanding of your website visitors, for more effective audience targeting.
   The 360VM answers 3 critical questions:

   • Who is coming to your website
   • Why are they coming to your website
   • What are they looking for
2. Indicator #2 = Current Product Story Effectiveness Tracking (PSET)
   Fournaise BounceReducer® will then track and measure the effectiveness of the Brand and/or Product Story(ies) displayed on your website on the different visitor segments identified in the 360VM – to identify where the Brand and/or Product Story under-performance areas are, on which visitor segments, and understand why.
3. Indicator #3 = No-Conversion Tracking (NCT)
   By No-Conversion we mean no request for brochure, no request for information, no request for demo or meeting, no “add to shopping cart” action and/or no sales purchase from your website visitors. Fournaise BounceReducer® will track, understand and rank the No-Conversion reasons – by visitor segments, to build from there a No-Conversion Reasons (NCR) Matrix.

Understands the Bounce Reasons & Suggests Bounce-Reducing Corrective Actions

Used by:

• CMOs & Senior Marketers
• Product Marketers
• Digital Marketers
• Market Research & Insights Teams

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