They did not deliver the business results Marketers (and their Top Management) expected.
We tracked 3 reasons why and have identified that in 88% of the cases, the Customer Value Propositions (CVPs) were under-performing: they were weak, unattractive, off-target, and were far from triggering the target audience segments.
Off-Target Customer Value Propositions (CVPs)
(Across All Media Types)
Fournaise AudienceTester® Pains-Needs-Wants-Expectations is the Next Generation Pains & Wants Ranking Science. It enables Marketers & Ad Agencies to scientifically track, measure, compare and rank (in the right order/hierarchy) the most relevant Pains, Needs, Wants & Expectations of any target audience segment, to: (A) build more spot-on and scientifically-structured Audience Trigger Points Architecture Matrices and (B) identify and quantify potential areas of attack (for acquisition and/or retention) – to thereafter develop Umbrella, Product and Campaign CVPs with a much higher probability to trigger and appeal to the audience, and deliver better results/performance.
- Strategic Planning & Account
Management Teams of Top Ad
- Marketing Research Teams
- Brand & Campaign Marketers
Unique Audience Trigger Points Architecture Matrix Methodology
With Ranking/Hierarchy I 100% Scorecard-based
To Build More Effective
Umbrella, Product & Campaign CVP Options
Using Hi-Quant Science
Based on Statistically-Representative
Samples of your Target Audience
On Any Target Audience
B2C and B2B, in 10+ Languages
around the world
Full Project Management
By our Marketing Performance
- Preparation, Loading & Data quality control