They did not deliver the business results Marketers (and their Top Management) expected.
We tracked 3 reasons why and have identified that in 88% of the cases, the Customer Value Propositions (CVPs) were under-performing: they were weak, unattractive, off-target, and were far from triggering the target audience segments.
Off-Target Customer Value Propositions (CVPs)
(Across All Media Types)
Fournaise AudienceTester® CVPs is the Next Generation CVP & Message Effectiveness Optimisation Science. It enables Marketers & Ad Agencies to scientifically Performance-Track, compare and rank the effectiveness of their Umbrella, Product & Service CVPs (=Messages) on any target audience segment – to thereafter build the scientifically-structured “Winning” CVP Architectures (made of a combination of Hero & Support CVPs) around which more effective and audience-triggering Strategies & Campaigns can be created for better results, performance & ROI.
- Strategic Planning & Account
Management Teams of Top Ad
- Marketing Research Teams
- Brand & Campaign Marketers
Unique CVP Performance-Tracking Matrix Methodology
I 100% Scorecard-based
To Build More Effective
Using Hi-Quant Science
Based on Statistically-Representative
Samples of your Target Audience
On Any Target Audience
B2C and B2B, in 10+ Languages
around the world
Full Project Management
By our Marketing Performance
- Preparation, Loading & Data quality control