About Us

We are one of the World’s Leading Marketing Effectiveness (MarkEff) Specialists

2.5+
million
Using our proprietary Performance-Tracking as a Service (PTaaS) MarkEff Solutions we Tracked & Boosted over the last 16 years the Effectiveness of 2.5+ million Product, Pricing, Channel, Communication, Brand & Marketing Strategies, Campaigns & Ads:
………………………………………………………………..
20
countries

  • across 20 countries, 13 vertical industries & 20 languages
  • across the 4Ps of Marketing
  • across all Media Channels (traditional, digital, social, mobile, events, direct, instore)

13
industries

  • at all Marketing Stages: pre, during, post
  • B2C and B2B
  • For Fortune 500 & Large companies, Small & Medium Enterprises (SMEs), Start-Ups, and many of the world’s Top Advertising & Media Agencies.

20
languages
We Track. We Analyse. We Feed. We Advise.

  • We track, measure and analyse what works, what does not, where, when, on which audience, and importantly we understand why.
  • From there we advise Management & Marketers on what they should do to push their Marketing to generate better effectiveness, results & ROI: more customer demand, more sales, more market share, more prospects, more conversions, more customers and/or more business growth.

Our Marketing Effectiveness (MarkEff) Data & Results are Regularly Quoted by the Media Around the World

book
Over the last 16 years our Marketing Effectiveness (MarkEff) data & results have been
directly/indirectly quoted around the world:

  • By leading Business publications, including Forbes, BusinessWeek, Bloomberg, CNBC,
    Harvard Business Review and Chief Executive to name a few
  • In most of the leading Marketing/Media publications such as WARC, MarketingWeek, CMO, Marketing, eMarketer, Campaign, AdvertisingAge and B&T
  • By leading Universities and Business Schools, Big Corporations (such as Microsoft, Oracle & Adobe) and hundreds of Marketing Groups, Bodies, Blogs and Associations

Making us one of the world’s references in the field of Marketing Effectiveness (MarkEff).

Marketing Effectiveness News & Releases