$400 Billion are Spent Each Year on Marketing & Advertising Worldwide Across All Media, supposedly to generate more customer demand for the products/services marketed, and grow the companies’ Top Line: more revenue & more Sales.
The Problem: 70% of Companies missed their Revenue Target last year
Because 75% of Marketing Campaigns under-performed & failed to generate more Customer Demand for their products/services, despite the whole buzz about Creativity, Marketing Automation, Social Media, Digital, Inbound Marketing & the likes
results, effectiveness & ROI.
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Making us one of the world’s references in the field of Marketing Performance Measurement & Management (MPM) & Marketing ROI.