About Us

We are one of the World’s Leading Marketing Effectiveness Tracking & Boosting (METB) Companies

2.5+
million
Using our proprietary Performance-Tracking as a Service (PTaaS) METB solutions we Tracked & Boosted over the last 14 years the Effectiveness of 2.5+ million Marketing (Product, Pricing, Channel, Communication & Brand) Strategies, Programs, Campaigns & Ads:
………………………………………………………………..
20
countries

  • across 20 countries, 13 vertical industries & 13 languages
  • across the 4Ps of Marketing
  • across all Media Channels (traditional, digital, social, mobile, events, direct, instore)

13
industries

  • at all Marketing Stages: pre, during, post
  • B2C and B2B
  • For Fortune 500 & Large companies, Small & Medium Enterprises (SMEs), and many of the world’s Top Advertising Agencies.

13
languages
We Track. We Analyse. We Feed. We Advise.

  • We track, measure and analyse what works, what does not, where, when, on which audience, and importantly we understand why.
  • From there we advise Management & Marketers on what they should do to get better results, effectiveness & ROI: more sales, more market share, more penetration, more prospects, more conversions, more customers, more business growth.

Our Marketing Performance & Effectiveness Tracking Data is Regularly Quoted by the Media Around the World

book
Over the last 14+ years, our Marketing Performance Tracking data and results have been
directly/indirectly quoted around the world:

  • By leading Business publications, including Forbes, BusinessWeek, Bloomberg, CNBC,
    Harvard Business Review and Chief Executive to name a few
  • In most of the leading Marketing/Media publications such as WARC, MarketingWeek, CMO, Marketing, eMarketer, Campaign, AdvertisingAge and B&T
  • By leading Universities and Business Schools, Big Corporations (such as Microsoft, Oracle & Adobe) and hundreds of Marketing Groups, Bodies, Blogs and Associations

Making us one of the world’s references in the field of Marketing Effectiveness Tracking & Boosting (METB).

Marketing Effectiveness News & Releases