LONDON, 11 MAY 2011 – The Fournaise Marketing Group, one of the global leaders in Marketing Performance Measurement & Management (MPM), today released its 2010 Global Marketing Effectiveness Report – to share with Marketers across the globe some of the key actual performance results it tracked last year for its ROI Marketer® clients, on a wide pool of 2,000 cross-channel B2C and B2B ads across 12 countries worldwide.
Fournaise, best known for its cloud-based Next Generation Marketing Performance Boosting solutions, is used by ROI Marketers® when they want to track and boost the performance of their cross-channel strategies and campaigns, to push them to generate more customer demand for their products/services.
“We track and boost by focusing on the ads’ ability to generate tangible and intangible, direct and indirect engagement with their target audience. Enabling us to quickly feed our ROI Marketer® clients the critical, game-changing data they need to successfully generate incremental customer demand,” said Jerome Fontaine, CEO & Chief Tracker of Fournaise.
Through Fournaise’s Tracking & Boosting solutions, ROI Marketers® noticed and used key results to push their ads and campaigns to be more effective, such as:
1) Traditional Ads beat Digital Ads by 5% in effectiveness
A significant reversal given the gigantic buzz about everything digital last year, and marking the return of traditional media in the effectiveness equation:
– TV, direct marketing and channel ads in B2C
– Direct marketing and magazine ads in B2B
2) The overall effectiveness of the Digital Ad category fell for the first time: by 4%
Fournaise tracked that while the consumption of everything digital exploded, that consumption explosion translated into a lower level of engagement and customer acquisition in 2010, bringing the actual performance of the overall Digital Ads category down.
The Bottom Line: ROI Marketers® delivered 24% incremental customer demand in 2010.
Proof that consistent tracking of the effectiveness of their cross-channel ads and campaigns based on business-driven KPIs, to take better decisions faster and generate better results is an approach that strengthens the position of ROI Marketers® as solid growth generators.
“ROI Marketers® are the new breed of Marketers. They think business. They mean business. They track and maximise to grow the business, and they deliver the results that truly matter to their management and stakeholders” said Mr Fontaine.
“In order to successfully generate incremental customer demand, they transform their data into business-focused actions, and are not afraid to go against popular marketing trends if their tracking results say the contrary. That sends a strong signal to those Traditional Marketers who, after all these years, are still trying to find a way to demonstrate the value marketing brings to the business” he added.
About The Fournaise Marketing Group – The Marketing Performance Booster®
Fournaise is one of the Global Leaders in Marketing Performance Measurement & Management (MPM).
Their Technology Solutions Track & Boost the performance of any marketing strategy and any ad campaign, in any media (traditional, online and mobile), on any audience, anywhere in the world – automatically, seamlessly and real time.
They feed Marketers with the critical Marketing Performance Data they need to generate more customer demand for their products/services.
Fournaise’s solutions are used across 20 countries worldwide and 13 vertical industries by FORTUNE 500 companies, Large Corporations, SMEs and Advertising Agencies.
Fournaise’s Global Headquarters are in the UK, with operations in the US, Asia and Australia.