You want to track all your ads' actual effectiveness across all traditional and online media: systematically, automatically and real time.
The communication campaigns you deploy are:
Brand-driven
Building awareness
Focused on conditioning
You want to quantify your ads' conditioning effectiveness on your target audience.
Tip #3 of Marketing Effectiveness With this wTAM®, Intelligent Result Tracking Management means constantly audit tracking and audit measuring your deployed digital and rich media campaigns at what we call NPEg™ level to focus your money on where the results come from and verify you got what you paid for.
With the WebAnalyser™
you can audit track and audit measure all your digital campaigns
At the click of a button
On a real-time basis
Across all the digital media you advertise in: banner ads, buttons, eDMs, text emails, video emails, voice emails, eCoupons, sponsorships, keywords, referrals and many others
With statistics and analyses independent of any data provided by your media owners and/or providers, therefore giving you the true picture
From one Central Dashboard with real time 1-click multidimensional analyses
While keeping an eye on potential fraud and checking where your traffic comes from
Without any software installation nor expensive maintenance
For Intelligent Result Tracking Management
Powerful 5-t Audit Tracking:
Ad Serving Audit Tracking
Our robust AdCounter will monitor if you're really getting all the impressions you're paying for.
Placement Audit Tracking
Our systematic and qualitative AdSpotter will verify if your online ads appear exactly where you want them to.
Traffic Audit Tracking
Consolidated audit tracking of all your clicks and click-through rates (CTR) together with open access data analyses.
Conversion Audit Tracking
Follow the path your visitors take from seeing your ads, to clicking on them and eventually becoming leads.
Fraud Audit Tracking
The traffic your digital campaign generates should come from real customers, not potentially fake ones.
