The communication campaigns you deploy are:
Brand-driven
Building awareness
Focused on conditioning
You want to quantify your ads' conditioning effectiveness on your target audience.
The communication campaigns you deploy are:
Direct response-driven
Focused on capturing leads
With an eye on conversion
You want to track all your ads' actual effectiveness across all traditional and online media: systematically, automatically and real time.
 
The reliability of online advertising is THE major concern for both online-savvy and non-online-savvy marketers
• Close to 70% of marketers have the feeling they do not know if they get what they paid for.
• 68% don't know if they can trust the visitor/traffic profile online media owners and publishers claim their sites have.

The top 5 concerns marketers have about online advertising
#1
 They don't know if they actually get what they
paid for.
#2
 They don't know if they can trust the visitor/ traffic profile online media owners and publishers claim their sites have.
#3
 They have the feeling there is a lot of click fraud.
#4
 They don't know if their ads appear where they should appear (in terms of sites and sections within sites).
#5
 They don't trust the traffic and click-through reports digital media owners
give them.
The Solution

Its powerful 5-t Audit Tracking features are here to protect your interest and verify you got what you paid for:
Ad Serving Audit Tracking
Placement Audit Tracking
Traffic Audit Tracking
Conversion Audit Tracking
Fraud Audit Tracking

Source: The Fournaise Global Marketing Effectiveness Report
Knowing real time which ads/media deliver results and which ones do not
  You spend more and more online. Are you getting what you paid for?
The wrong marketing strategy could lead to big wastage
The wrong creative executions will make your campaigns fail
You deploy fully-integrated marketing campaigns across
all types of media. We track them in two ways:
Soft Campaign Tracking
Hard Campaign Tracking
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  The Fournaise ROI Management Centre
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