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About The Fournaise Marketing Group - |
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The Tracker of Marketing Effectiveness™ |
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We are one of the world's leading Marketing Effectiveness Tracking Companies. Using our proprietary and revolutionary Marketing Effectiveness Tracking solutions (called wTAMs® - pronounced weetams), we have the unique ability to help brands, advertisers and advertising agencies track, measure, analyse and maximise the actual performance of all their marketing campaigns – deployed offline and online – on a real-time basis for better results and incremental growth. Our portfolio of clients includes MNCs from the FORTUNE 500 group of companies, leading International Advertising Agencies and Small & Medium Enterprises (SMEs) seeking to grow locally and/or internationally. Our wTAMs® are used and/or accessed by more than 50,000 organisations and individuals in more than 14 countries worldwide.
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Established since 1999 |
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One of the global Leaders in Tracking Marketing Effectiveness - offline and online, across all media, real time |
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Global Headquarters based in London (United Kingdom) |
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3 Soft Campaign Tracking wTAMs®;
Fournaise CPSS, AudienceTester® and CampaignTester® |
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2 Hard Campaign Tracking wTAMs®:
CampaignAnalyser® and WebAnalyser™ |
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5 Centres of Excellence for Marketing:
USA, United Kingdom, Australia, Greater China, Singapore |
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3 Centres of Excellence for Research, Technology and Development (RT&D):
Singapore, the Philippines, United Kingdom |
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1 Centre of Excellence for Intellectual Property Protection:
Singapore |
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3 Tier 4 Data Centres hosting dedicated Server Farms running on world-class mission critical technology platforms from IBM, Dell, Cisco, Microsoft and Trend Micro among others. |
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1 24x7 Global Customer Centre managing marketing and technical support enquiries from around the world |
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50,000 individuals and organisations using or accessing Fournaise Industry and Program wTAMs® on a real time basis in more than 14 countries worldwide, including FORTUNE 500 group of companies |
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Clients in more than 13 vertical industries, including:
Information Technology; Research; Fast Moving Consumer Goods (FMCG); Sports; Information Services; Banking; Insurance & Financial Services; Telecommunications; Education; Government agencies and many more |
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