Tracking Marketing Effectiveness to Maximise Customer Acquisition in:
Europe | The Americas | Asia Pacific | Australia | Middle East
The communication campaigns you deploy are:
Direct response-driven
Focused on capturing leads
With an eye on conversion
You want to track all your ads' actual effectiveness across all traditional and online media: systematically, automatically and real time.
The communication campaigns you deploy are:
Brand-driven
Building awareness
Focused on conditioning
You want to quantify your ads' conditioning effectiveness on your target audience.
 
Tip #2 of Marketing Effectiveness
With this wTAM®, you can deploy communication campaigns with the sole aim to track them and therefore generate better ROI and results.

With the PowerMarketeur® you can:
Deploy fully integrated branded marketing communications campaigns across multiple media/formats at the click of a button:
email
eDM
M-Coupon
SMS/MMS
Internet
Voice
Mailing
Track, measure and optimise spending on a real-time basis: campaign by campaign, medium by medium.
Enjoy automatic and flexible lead/prospect follow-up and conversion for increased customer revenue generation.
Benefit from our state-of-the-art built-in data-warehousing,
customer relationship management, loyalty management and segmentation capabilities.
Calculate the Return On Investment and actual effectiveness (in terms of revenue and/or profit) of the campaigns deployed for better decision-making on a real-time basis.
Small & Medium Enterprises
(SMEs)
 
FORTUNE 500 and Large Corporations
 
Top Advertising Agencies
 
 
User ID
Password

   
The Fournaise ROI Management Centre
   
FournaiseProspector™
Sales Force Centre
| Using this site means you fully accept its Terms | Fournaise Standard Terms and Conditions |
Copyright ©2004-2010 The Fournaise Marketing Group. All rights reserved. No reproduction allowed, even partial.