You want to track all your ads' actual effectiveness across all traditional and online media: systematically, automatically and real time.
The communication campaigns you deploy are:
Brand-driven
Building awareness
Focused on conditioning
You want to quantify your ads' conditioning effectiveness on your target audience.
The CampaignAnalyser® is used across the world by:
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International and local Advertising Agencies: strategic planners, client servicing and creative teams
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Integrated communication companies
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Media companies and specialists
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Media planning and buying companies
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Design specialists
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Marketing professionals and brand managers in charge of developing marketing and communication strategies
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Marketing research and segmentation professionals
The CampaignAnalyser ® is perfect for...
Any organisation that spends dollars on communication and needs these dollars to generate results: advertising agencies, communications agencies, media companies, marketing professionals and brand managers.
With the CampaignAnalyser® you can...
Track on a real time basis the performance and measure the effectiveness of the different media used in your communication strategy.
With the CampaignAnalyser® you can...
Calculate on a real time basis the Return On Investment (ROI) and Return-On-Marketing-Expenses (ROME) of your communication dollars spent in multiple media and/or formats: Print, TV, Cinema, Radio, Online, Outdoor, Direct Marketing, Point-of-sale Materials and Events.
With the CampaignAnalyser® you can...
Optimise your overall communication spending by adjusting and transferring your spending to media and/or formats that are bringing the highest results.
With the CampaignAnlayser® you can...
Identify and pinpoint the areas where you are potentially wasting your marketing and/or communication dollars.
With the CampaignAnalyer® you can...
Generate qualified leads to be converted into customers for incremental revenue/profit. This is a critical element of our Marketing Optimisation approach as we believe the best way to track the performance of a campaign is to focus on the results generated in terms of leads captured and converted.
