Easily load in a few clicks only the campaigns you want to track
Thanks to the advanced and sophisticated campaign media/formats engines built in the CampaignAnalyser®, campaign loading is a breeze.
Access one Central Marketing Dashboard
Called the Fournaise ROI Management Centre, it enables you to view all results live at the click of a button, in full security and confidentiality.
View your campaigns performance on a real time basis
Your media/formats are monitored second by second, therefore giving you a perfect view of how your communication spend are performing for you and helping you move your money where the results are.
Analyse Key Performance Indicators (KPI)
From Unique Leads Captured (ULCa) to Acquisition Cost per Unique Leads Captured (ACL) all the way to Return on Marketing Engagement (ROMEg) and Marketing Wastage Rates, you can have access to the relevant marketing financial metrics and analyses at the click of a button.
The CampaignAnalyser ® is perfect for...
Any organisation that spends dollars on communication and needs these dollars to generate results: advertising agencies, communications agencies, media companies, marketing professionals and brand managers.
With the CampaignAnalyser® you can...
Track on a real time basis the performance and measure the effectiveness of the different media used in your communication strategy.
With the CampaignAnalyser® you can...
Calculate on a real time basis the Return On Investment (ROI) and Return-On-Marketing-Expenses (ROME) of your communication dollars spent in multiple media and/or formats: Print, TV, Cinema, Radio, Online, Outdoor, Direct Marketing, Point-of-sale Materials and Events.
With the CampaignAnalyser® you can...
Optimise your overall communication spending by adjusting and transferring your spending to media and/or formats that are bringing the highest results.
With the CampaignAnlayser® you can...
Identify and pinpoint the areas where you are potentially wasting your marketing and/or communication dollars.
With the CampaignAnalyer® you can...
Generate qualified leads to be converted into customers for incremental revenue/profit. This is a critical element of our Marketing Optimisation approach as we believe the best way to track the performance of a campaign is to focus on the results generated in terms of leads captured and converted.
