You want to track all your ads' actual effectiveness across all traditional and online media: systematically, automatically and real time.
The communication campaigns you deploy are:
Brand-driven
Building awareness
Focused on conditioning
You want to quantify your ads' conditioning effectiveness on your target audience.
The AudienceTester® is perfect for...
Advertising agencies, communications agencies, media companies, design specialists, marketing professionals and brand managers.
With the AudienceTester® you can...
Get the results in record time and on a real-time basis. It usually takes between 48 and 72 hours to reach the required statistically representative samples needed to draw conclusion analyses.
With the AudienceTester® you can...
Enjoy both detailed qualitative and quantitative analyses with real-time charts and tables, including multidimensional segment filtering analyses. All that at the click of a button, fuss-free.
With the AudienceTester® you can...
Run intelligent target audience management programs at the fraction of the cost of traditional research (one-to-one interviews, focus groups etc.)
With the AudienceTester® you can...
Run real-time analyses in full security confidentiality and privacy. Our wTAMs® are protected by several layers of security technology to give you peace of mind.
The AudienceTester® is used across the world by:
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International and local Advertising Agencies: strategic planners, client servicing and creative teams
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Integrated communication companies
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Media companies and specialists
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Media planning and buying companies
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Design specialists
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Marketing professionals and brand managers in charge of developing marketing and communication strategies
