You want to track all your ads' actual effectiveness across all traditional and online media: systematically, automatically and real time.
The communication campaigns you deploy are:
Brand-driven
Building awareness
Focused on conditioning
You want to quantify your ads' conditioning effectiveness on your target audience.
The AudienceTester® is perfect for...
Advertising agencies, communications agencies, media companies, design specialists, marketing professionals and brand managers.
With the AudienceTester® you can...
Get the results in record time and on a real-time basis. It usually takes between 48 and 72 hours to reach the required statistically representative samples needed to draw conclusion analyses.
With the AudienceTester® you can...
Enjoy both detailed qualitative and quantitative analyses with real-time charts and tables, including multidimensional segment filtering analyses. All that at the click of a button, fuss-free.
With the AudienceTester® you can...
Run intelligent target audience management programs at the fraction of the cost of traditional research (one-to-one interviews, focus groups etc.)
With the AudienceTester® you can...
Run real-time analyses in full security confidentiality and privacy. Our wTAMs® are protected by several layers of security technology to give you peace of mind.
Create and load Audience Surveys in a few clicks only
Using the sophisticated AudienceTester® Survey Engine combining advanced research platforms with statistical models.
Talk to your selected Target Audience only Our Global Access Panels cover all types of consumer and business profiles worldwide.
Get the results in record time and on a real-time basis
It usually takes between 48 and 72 hours to reach the required statistically representative samples needed to draw conclusive analyses.
Get 1-Click Multidimensional Analyses
From one Central Marketing Dashboard (called the Fournaise ROI Management Centre), access overall and filter segment analyses. You can also download raw data in one single click.
Print and share AudienceTester® reports and analyses within your company and with your partners, easily and conveniently
