You want to quantify your ads' conditioning effectiveness on your target audience.
The communication campaigns you deploy are:
Direct response-driven
Focused on capturing leads
With an eye on conversion
You want to track all your ads' actual effectiveness across all traditional and online media: systematically, automatically and real time.
The AudienceTester® is perfect for...
Advertising agencies, communications agencies, media companies, design specialists, marketing professionals and brand managers.
With the AudienceTester® you can...
Get the results in record time and on a real-time basis. It usually takes between 48 and 72 hours to reach the required statistically representative samples needed to draw conclusion analyses.
With the AudienceTester® you can...
Enjoy both detailed qualitative and quantitative analyses with real-time charts and tables, including multidimensional segment filtering analyses. All that at the click of a button, fuss-free.
With the AudienceTester® you can...
Run intelligent target audience management programs at the fraction of the cost of traditional research (one-to-one interviews, focus groups etc.)
With the AudienceTester® you can...
Run real-time analyses in full security confidentiality and privacy. Our wTAMs® are protected by several layers of security technology to give you peace of mind.
Tip #3 of Marketing Effectiveness
With this wTAM®, Intelligent Result Tracking Management means constantly tracking and measuring the effectiveness of your deployed communication campaigns at what we call NPEg™ level to focus your money on where the results come from and to reduce your marketing wastage.
With the CampaignAnalyser®
you can track, measure and optimise all your communication campaigns
At the click of a button
Locally, regionally, globally
Across multiple media: print, TV, cinema, radio, outdoor/OOH, online, direct marketing, channel, events and point-of-sale materials
From one Central Dashboard with real time 1-click multidimensional analyses
Without any software installation nor expensive maintenance
