The Fournaise Marketing Group - The Tracker of Marketing Effectiveness™
The communication campaigns you deploy are:
Brand-driven
Building awareness
Focused on conditioning
You want to quantify your ads' conditioning effectiveness on your target audience.
The communication campaigns you deploy are:
Direct response-driven
Focused on capturing leads
With an eye on conversion
You want to track all your ads' actual effectiveness across all traditional and online media: systematically, automatically and real time.
 
Tip #1 of Marketing Effectiveness
With this wTAM®, Intelligent Target Audience Management means better understanding of your target markets' and target audiences' lifestyles, desires, needs, wants and attitudes to develop the right marketing strategies before launching a campaign.
With the AudienceTester®
you can run Audience Surveys

At the click of a button
On your target audiences
Locally, regionally, globally
In record time
From one Central Dashboard with real time 1-click multidimensional analyses
For Intelligent Target
Audience Management


Market share and market sizing intelligence
Profile and lifestyle intelligence
Attitude and behaviour intelligence
Needs and wants intelligence
New products and services intelligence
Strategic positioning and branding intelligence
Ongoing brand tracking and perception changes
Knowing real time which ads/media deliver results and which ones do not
  You spend more and more online. Are you getting what you paid for?
The wrong marketing strategy could lead to big wastage
The wrong creative executions will make your campaigns fail
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  The Fournaise ROI Management Centre
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