You want to track all your ads' actual effectiveness across all traditional and online media: systematically, automatically and real time.
The communication campaigns you deploy are:
Brand-driven
Building awareness
Focused on conditioning
You want to quantify your ads' conditioning effectiveness on your target audience.
Exclusively for Advertising, Digital, Direct Marketing, and Media Agencies/Specialists
The Fournaise Agency Program has been specifically designed to give you, agencies and specialists, on-demand and seamless access to our wTAMs® to track, measure, analyse and maximise on a real time basis all the marketing and communication campaigns you manage for your clients.
As an agency and depending on how much importance tracking and measurement have in your overall strategy, you can choose between two Fournaise Agency Program statuses: On-wTAM® and
wTAM®-Ready.
The most forward-looking agencies who understand that creativity without results is pointless
choose to be...
On-wTAM® is perfect for agencies who want to demonstrate to their clients that they are serious about constantly tracking the results and effectiveness of the campaigns they create and therefore maximising all the marketing and communication investments they have been entrusted with.
Through the on-going use of our Soft and Hard Campaign Tracking wTAMs®, Marketing Effectiveness Tracking becomes a key element of their strategic thinking and the development of their creative ideas; and a strong way to add value to their business model.
Our wTAMs® become the perfect way for them to create a killer competitive advantage in pitches and other creative shootout situations, as well as ongoing creative work.
On-wTAM® Agencies sign-up for a set of wTAM® for a minimum of one year.
Smaller agencies who lack the resources of the bigger networks and still need to demonstrate they are result-driven choose to be ...
wTAM®-Ready has been developed for agencies who are committed to demonstrate results to their clients as and when necessary. wTAM®-Ready Agencies have ready access to our Marketing Effectiveness wTAMs® to track the results and effectiveness of the campaigns they create.
In such a scenario, these agencies sign up for our wTAMs® on an ad hoc, campaign-by-campaign basis and are charged by the project.
