Your target audiences are exposed to your campaigns (and that of thousands of other brands, including your competitors) on a regular basis across all types of traditional and online media.
They may recall them, they may be interested in them but they may not be ready to consciously engage with them yet. Why? They don’t have a need yet or may only be in the early stages of evaluation.
The question is then how much are your campaigns conditioning your target audiences for potential future engagement with your brand?
In other words, how much are they preparing your target audiences so that when they are ready to move forward (to buy, sign up, ask for meeting or visit a store etc.), they will think of your brand first instead of your competitors?
Are your campaigns standing out and being remembered?
Are they appealing to your target audiences?
Are your target audiences understanding and embracing the
messages you are pushing?
What’s their likeliness to engage with your brand when they are ready?
The Fournaise Campaigns Performance SoftScore (Fournaise CPSS) will help you systematically and precisely track the level of conditioning your campaigns are creating on your target audiences.
Using the power of our Customer Insights Tracking wTAMs® AudienceTester™ and CampaignTester™, the Fournaise CPSS looks at all the campaigns you run during a specific period of time and generates a final Score calculated based on the following 4 Soft Performance Indicators:
1.
Campaigns' Recall Score Do your target audiences remember your campaigns?
2.
Campaigns' Appeal Score Did your campaigns' appeal to them?
3.
Campaigns' Message-Understanding Score Did they clearly understand the messages you were trying to push?
4.
Campaigns' Likeliness-to-engage Score
Did they create a potential intention to engage with your brand?
Once your Fournaise CPSS is generated, it is positioned on the Fournaise Campaigns Performance SoftScore Index so that you have a clear visual idea of how your campaigns are working to condition your target audience for future potential engagement.
From there you can access our Central Marketing Dashboard (called the Fournaise ROI Management Centre) to compare your
Fournaise CPSSes for all the campaigns you run monthly, quarterly, yearly or on an ad hoc basis and take the relevant strategic and creative decisions to make your campaigns work harder on your target audiences and increase their effectiveness.
We are global leaders when it comes to helping companies
boost customer acquisition.
How? We track real-time the effectiveness of all their marketing campaigns to push them to capture more leads, generate more store traffic or increase conversion.
We do that:
Across 20 countries worldwide
In 13 vertical industries
For FORTUNE 500 companies,
MNCs, ad agencies and SMEs
