Tracking Marketing Effectiveness to Maximise Customer Acquisition in:
Europe | The Americas | Asia Pacific | Australia | Middle East
Maximise Customer Acquisition with:
All-Media Ad Performance Tracking
The Fournaise Campaigns Performance SoftScore (F-CPSS™) is specially built for
Brand- and Conditioning-driven Campaigns. It Tracks & Maximises On Demand.

You spend a big part of your marketing budget deploying marketing campaigns across all types of traditional and online media. Your target audiences are exposed to these campaigns (and that of thousands of other brands, including your competitors) on a regular basis.

The question is: are your campaigns working? Are they getting people in your target audience to buy more of your products or services?
Using a unique methodology mixing Scorecard and statistically-representative sampling, F-CPSS™ helps you systematically (and cost-effectively) track the effectiveness performance of the campaigns (and the ads) you deployed across multiple media (in any country), to quantify what worked and what did not, identify the challenge areas and help you take the relevant corrective action(s) to generate better results.
Run on a regular basis as a function of your media schedule, F-CPSS™ focuses on measuring the level of conditioning your campaigns are creating on your target audience, by analysing and giving you quantified answers to the following questions in the form of a Score:

1.
Are your campaigns standing out and being remembered?
 
2.
Are they appealing to your target audiences?
 
3.
Are your target audiences understanding and embracing the messages you are pushing?
 
4.
What's their likeliness to engage with your brand when they are ready?
Once your F-CPSS™ is generated, it is plotted on the specially-created Fournaise Campaigns Performance SoftScore Scale so that you have a clear visual idea of how effective your campaigns are and what you need to do to boost their performance.
From there we will work with you to put in place the relevant result-boosting strategies and/or campaign fine-tunings you will need to increase the ROI of your marketing spending and push your budgets to work harder in terms of customer acquisition.
 
Our Tracking & Maximisation
solutions have been activated
across 20 countries worldwide
in 13 vertical industries by:
Small & Medium Enterprises
(SMEs)
 
FORTUNE 500 and Large Corporations
 
Top Advertising Agencies
 
More
 

Exclusively for
Fournaise clients.
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for marketers to access
real-time tracking results
and analyses 24/7.
   
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Sales Force Centre
for sales reps to access
and manage their prospects
24/7 and boost conversion.
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